Varsity Brands News

December

• Varsity Brands' BSN SPORTS Announces Official Partnership with League One Volleyball Ahead of Pro League Debut

November

• BSN SPORTS Names Southwestern Community College Softball Coach Danny Jensen Winner of the Second Annual #DunkdChallenge
• Varsity Brands Launches Employee Ownership Program

October

• Build-A-Bear Unveils Unique Collaboration with Varsity Spirit as Cheerleading’s Popularity Skyrockets

• BSN SPORTS Kicks Off Its 2nd Annual #DunkdChallenge to Celebrate Coaches Nationwide & Support St. Jude

August

• KKR Completes Acquisition of Varsity Brands from Bain Capital and Charlaesbank

• Varsity Brands Unveils Expanded Varsity University: A Unified Hub for Comprehensive Education and Training

July

• Former Olympian and Mental Health Advocate Allison Schmitt Launches SURGE Together Curriculum & Webinar

June

• Varsity Brands Appoints Chief Security Officer and Invests in Additional Safety & Security Efforts Initiatives

• Varsity Brands publishes results of study exploring the connections between school spirit and student achievement

March

• BSN SPORTS debuts SURGE, new program empowering girls to stay in sports

• Varsity Spirit Announces Inaugural DI and DII National School Spirit Championships in 2026

February

• Over $1 Million Raised for St. Jude Children’s Research Hospital through Friday Night Live at CHEERSPORT National All Star Championship

January

• Varsity Spirit reveals new yearbook division

• Varsity Spirit and Corkcicle Announce Exciting Collaboration to Elevate Spirit Industry

December

• BSN SPORTS donates $275k worth of sporting goods equipment to Beat the Streets’ youth wrestling initiative
• BSN SPORTS earns Front Office Sports’ ‘Best Employers in Sports’ award
• Varsity Spirit Unveils its First-Ever Beauty Line Created for Performance Athletes

October

• BSN SPORTS secures first-ever partnership with USA Water Polo
• BSN SPORTS Names McAllen High School Girls Soccer Coach Patrick Arney Inaugural Dunkd Campaign Winner
• Varsity Brands Completes Sale of Herff Jones Graduation Business to Atlas Holdings

September

• Varsity Brands and Atlas Holdings Announce Definitive Agreement for the Sale of Herff Jones Graduation Business

August

• Varsity Brands Unites Educators to Elevate Mental Health in Schools at Second Annual Summit

June

• Vista Murrieta named America's Most Spirited High School

• Varsity Brands Announces School Spirit Award Winners

May

• Varsity Brands Welcomes Joe Raines as New Chief Supply Chain Officer

• ASICS and BSN SPORTS announce winners of nationwide Sound Mind, Sound Body Contest

April

• Varsity Names Finalists in 2023 School Spirit Awards

February

• ASICS and BSN SPORTS Partner to Launch Nationwide Contest

January

• 2023 UCA & UDA College Cheerleading and Dance Team National Championship Honors Top Teams
• Varsity Brands Opens Submissions for the 2023 Varsity Brands School Spirit Awards

2022

February

• 2022 UCA National High School Cheerleading Championship Honors Top Teams
• Inspirational Cheer Champion and Leader, Jada Wooten, to Appear at Marquee Events for Varsity Spirit

January

• BSN SPORTS Acquires Nicklasson Athletic OF New Ulm, MINNESOTA
• 2022 UCA & UDA College Cheerleading & Dance Team National Championship Winners Announced
• Varsity Spirit Inducts 2021 Class into Varsity Legends
• BSN SPORTS Launches 50,000 Face Mask Giveaway in Support of Schools and Athletic Programs
• BSN SPORTS Announces Acquisition of Sportscenter Inc of Fort Wayne, IN
• BSN SPORTS Acquires Team Sports Ink in Carson City, NV

2021

December

• Varsity Brands Resumes Varsity Brands School Spirit Awards for 2022
• BSN SPORTS Acquires Winning Streak Inc. in Dupo, IL

November

• Varsity All Star Forms United Scoring Partners to Create Consistent Scoring and Judging Experience

October

• Darrell Bagby Represents Varsity Spirit as Part of the American Cancer Society’s Real Men Wear Pink Campaign

September

• BSN SPORTS and Under Armour Recognize 50th Anniversary of Title IX with Complimentary “Women of Will” Coaches Webinar

August

• BSN SPORTS Commits to 20,000 Face Mask Giveaway, Further Extending Free Resource Offerings for Schools Athletic Programs

• BSN SPORTS Acquires Jim Ludtka Sporting Goods in Buffalo, NY

July

• BSN SPORTS Bolsters Northeast Presence with Addition of Billings Sports in Meriden, CT
• Cheerleading Earns Full Recognition By International Olympic Committee
• BSN SPORTS Acquires Sportline Team Sports in Arvada, CO
• BSN SPORTS Teams Up with New Balance, Augusta Through Partnership Outfitting the National Academy of Athletics

June

• Jené Elzie Joins Varsity Brands Board Of Directors

May

• USA Football Partners with BSN SPORTS and Profound Insurance Programs for Youth Football Grant Program Spanning All 50 States
• Edwina Payne Joins Varsity Brands As Chief Information Officer

April

• BrettGora Joins Varsity Spirit as Chief Financial Officer
• BSN SPORTS Launches Partnership with Fellowship of Christian Athletes

March

• BSN Sports Accelerates Post Covid-19 Momentum with Acquisition of Dillard's Sporting Goods in Anderson, SC
• Varsity Spirit Announces Multiyear Extension with ESPN

February

• OHSAA Partners with Varsity Brands on Sport, Spirit and Achievement

January

• Varsity Brands surpasses $10 million raised for St. Jude Children’s Research Hospital
• An Interview with CEO Forum Radio: Adam Blumenfeld, CEO, Varsity Brands
• Persevering Through Uncertainty-An Interview with Adam Blumenfeld

2020

October

• Social and Emotional Learning a Top Priority Amid Pandemic

September

• Local Educator Discusses Social & Emotional Learning
• Varsity Brands Deepens Commitment to Social and Emotional Learning as Schools Work to Reopen for the 2020-21 School Year

August

• Varsity Brands Bets Big on Back to School

July

• Varsity Brands Launches IMPACT NOW Campaign to Help Unite and Energize School Communities in Anticipation of 2020-2021 School Year

June

• Varsity Brands Receives Significant Investment And Further Strengthens Competitive Positioning
• Varsity Brands Stands Against Racism & Inequality

May

• Virtual graduations, coaching clinics and quick thinking keep Varsity Brands connected to schools
• Varsity Spirit Launches Series of Virtual Solutions for Student-Athletes, Coaches and Families

April

• BSN SPORTS Steps-up to Help Coaches and Athletic Directors Amid Coronavirus-Related School Closures

February

• Varsity Brands Names Finalists in 2020 School Spirit Awards

January

• John Hutchinson Joins Varsity Brands as Executive Vice President & Chief Financial Officer
• 2020 Varsity Brands School Spirit Awards Now Open

2019

September

• Varsity Spirit Launches Varsity Performing Arts

August

• Put Some Pep in Your Pep Rally

July

• Varsity Spirit Expands Its Band Division with Two Significant Acquisitions
• Seasoned Technology Executive Jaime Jaramillo Joins Varsity Brands as Chief Technology Officer
• Varsity Brands Receives "Spirit of St. Jude Award" From St. Jude Children's Research Hospital

June

• Martha May Joins Varsity Brands as Chief Human Resources Officer
• Vista Ridge High in Colorado Springs wins 'Most Spirited Yearbook'
• Whitehaven High School Principal, Movers & Shakers
• 2019 Student Winner of Varsity Brands School Spirit Awards
• Rutland High School Cheer Wins Awards for Spirit & Sportsmanship
• Hubbard Eagles Mascot Wins Varsity Brands School Spirit Awards

May

• Superintendent Bill Husfelt wins Superintendent of the Year Award
• Franklin Towne Charter High School Is America’s Most Spirited High School in 2019
• Singing with Open Hearts Around the State
• Skyline High School Pep Band Named Most Spirited in United States by Varsity Brands
• Varsity Brands School Spirit Awards Honors Schools, School Organizations and Individuals for Outstanding Community Spirit and Student Engagement

February

• Varsity Brands Teams Up With Kevin Atlas to Challenge Every High School in America to ‘Believe In You’
• Varsity Brands Names Finalists in 2019 School Spirit Awards

January

• Varsity University and NFHS Partner on Sport Safety Certification for High School Coaches

2018

July

• BSN SPORTS Acquires TEAMLINE, LTD in Texas
• Varsity Brands and GoFundMe Announce Exclusive Partnership to Provide Social Fundraising Solution for America’s Schools and Sports Teams
• Danbury High School Builds New Brand, Hatters, with IMPACT Partnership

June

• Stokes Wins Varsity Brands Most School Spirited Award
• Glacier Coach Wins National Spirit Award

May

• Fairview High School Receives Branding Transformation through Varsity Brands
• Varsity Brands Honors Schools, School Organizations and Individuals Promoting Outstanding Community Spirit and Student Engagement with School Spirit Awards

April

• Varsity Brands Annonces Partnership with SchoolGuard
• Olympic Gymnast and Gold Medalist Laurie Hernandez to Host Varsity Brands School Spirit Awards on CBS Sports Network

February

• Varsity Brands Names Finalists in 2018 School Spirit Awards

January

• Varsity Brands Announces Drillstack as Presenting Sponsor of Their School Spirit Awards

2017

October

• Ridgeway High School and Varsity Brands Work Together to Boost Sport, Spirit & Achievement on Campus

September

• Sand Springs Public Schools host a ‘Brand Opening’
• Varsity Brands School Spirit Awards Kicks Off on National School Spirit Day (September 15)
• Varsity Spirit Announces Appointment of Bill Seely as President

July

• Varsity Brands and El Toro High School Work Together to Rebrand School and Build Spirit
• Olivet College Athletics Brand Refresh Revealed

May

• Bristol Central’s Wininger Wins National Principal of Principle Award
• Brentwood High Yearbook Named Most Spirited in the Country
• Glacier High School wins $10,000 from Varsity Brands
• Meet Varsity Brands School Spirit Awards Host, Laurie Hernandez
• Varsity Brands Honors Schools, School Organizations and Individuals Promoting Outstanding Community Spirit and Student Engagement
• Akins High School and the Varsity Brands IMPACT Program Work Together on Campus and Throughout Community
• Olympic Gymnast And Gold Medalist Laurie Hernandez to Host The 2017 Varsity Brands School Spirit Awards

April

• Varsity Spirit and St. Jude Children’s Research Hospital Honor Top “Team Up for St. Jude Spirited by Varsity” Fundraisers
• Varsity Brands Announces Appointment Of Adam Blumenfeld As CEO

March

• Largo High School and the Varsity Brands IMPACT Program Work Together to Boost Sport, Spirit & Achievement
• BSN SPORTS Acquires Lowe’s Sporting Goods in Kentucky
• Varsity Brands 2017 School Spirit Awards Recognizes High School Staff Members Making a Difference in Students’ Lives
• Varsity Brands Announces Most Spirited High School Students in Student Categories of 2017 School Spirit Awards
• Varsity Brands Announces Most Spirited High School Finalists for the 2017 School Spirit Awards

January

• Kentucky, Indiana, Minnesota and Cincinnati Earn Top Honors At The National College Cheer and Dance Team Championship
• BSN SPORTS Acquires Marlow Sports, Inc., Expanding Its Mid-Atlantic Footprint
• Student Athletes, Bands, JROTC Come Together For CCSD Senior Bowl
• USA Cheer Applauds International Olympic Committee’s Provisional Recognition of International Cheer Union

2016

November

• S&S Sports Center Joins BSN SPORTS in Louisiana
• BSN SPORTS Acquires Steadman’s Sports Center in Louisiana
• Varsity Spirit Introduces a New Level of Customization in Cheer Shoes

October

• BSN SPORTS/US Games wins the Athletic and Physical Education Equipment contract with National IPA

September

• Varsity Brands Employees Celebrate National School Spirit Day
• BSN SPORTS Supports Midlothian High Schools Honoring Hometown Hero Chris Kyle
• Varsity Brands School Spirit Awards to Kick Off on National School Spirit Day
• Varsity Spirit Makes Commitment to Inclusiveness in Cheerleading

August

• Varsity Brands Honors John Spolski

• Varsity Brands Honors Zionsville High School
• The Chisholm Longhorn is Getting a Brand of its Own

July

• Varsity All Star Teams Gather in Memphis for St. Jude Children’s Research Hospital

April

• BSN SPORTS Introduces GEAR PRO-TEC® RAZOR™

March

• Varsity Brands Announces Appointment of Matthew E. Rubel as CEO

February

• National High School Cheerleading and Dance Team Championships Attract Record Participation

2015

December

• Varsity Brands Sponsors Cherokee County Senior Bowl

September

• Vista Murrieta Recognized as America’s Most Spirited High School

2014

September

• Research Connects School Spirit and Student Achievement