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July 14, 2021

Dallas-BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today continued its expansion within the team sports market with the announcement that it has acquired Sportline Team Sports (Sportline) based in Arvada, CO. Established in 1978, Sportline has served the local youth organization and school athletic market through their uniform, apparel and team gear lines of business for over 40 years.

Terry Babilla, BSN SPORTS’ President, said, “We are thrilled to officially welcome the Sportline team to our BSN SPORTS family – a group of experienced professionals committed to the success of their local athletic communities. As a staple of the area team sports landscape for over 40 years, Sportline shares our passion for creating incredible uniform, apparel, and fanwear experiences for coaches, athletes, and families. With this addition, BSN SPORTS is positioned to better service the growing Denver area organizations and teams with a strong local presence while enhancing the scope and scale of resources available to regional athletic programs.”

Sportline owners Bill Beyerlein and Bela Marosy, who will join BSN SPORTS through this acquisition, added “We are excited to join BSN SPORTS along with our sales and support team and to be able to continue to bring local expertise and service to the greater Denver market with the expanded product and technology platform of BSN SPORTS. We are also excited that our existing Sportline office in Arvada, CO will continue as the new local sales office and showroom for BSN SPORTS’ customers.”

Mr. Babilla concluded, “Across the country, our BSN SPORTS’ family is eager to continue fueling the excitement and momentum returning to team sports. We look forward to welcoming and supporting Sportline customers with a growing suite of program branding tools and simple, customizable team ordering platforms that create an enhanced experience for athletes and coaches alike.”

If you are interested in joining the fastest growing organization in sports, please contact Dan Dickman at or Bob Dickman at