Varsity Brands News

KKR Completes Acquisition of Varsity Brands from Bain Capital and Charlesbank

Varsity Brands and KKR, a leading global investment firm, announced the completion of the acquisition of Varsity Brands by KKR from Bain Capital and Charlesbank.

	Varsity Brands Unveils Expanded Unified Hub for Comprehensive Education and Training August 6, 2024	Former Olympian and Mental Health Advocate Allison Schmitt Launches SURGE Together Curriculum & Webinar July 17, 2024
Varsity Brands Appoints Chief Security Officer and Invests in Additional Safety & Security Efforts Initiatives June 26, 2024	Varsity Brands publishes results of study exploring connections between school spirit and student achievement June 24, 2024	BSN SPORTS debuts SURGE, new program empowering girls to stay in sports March 20, 2024

Varsity Spirit announces inaugural DI and DII National School Spirit Championships

March 6, 2024

Over $1 Million Raised for St. Jude through Friday Night Live at All Star Championship

February 26, 2024

Varsity Spirit reveals new yearbook division

January 25, 2024

Varsity Spirit and Corkcicle drinkware line

Varsity Spirit and Corkcicle announce collaboration

January 17, 2024

BSN SPORTS donates $275k worth of equipment to Beat the Streets

December 20, 2023

BSN SPORTS earned Front Office Sports' Best Employers in Sports award in 2023

BSN SPORTS earns ‘Best Employers in Sports’ award

December 5, 2023

Varsity Beauty products, including lip gloss, hair spray and eyeshadow

Varsity Spirit unveils beauty line created for performance athletes

December 4, 2023

BSN SPORTS secures first-ever partnership with USA Water Polo

October 31, 2023

McAllen High School Coach Patrick Arney named inaugural Dunkd Campaign Winner

October 6, 2023

Varsity Brands completes sale of Herff Jones Graduation Business

October 2, 2023

Varsity Brands and Atlas Holdings Announce definitive agreement for the sale of Herff Jones Graduation Business

September 5, 2023

Varsity Brands Unites Educators to Elevate Mental Health in Schools

August 14, 2023

Varsity Brands Announces School Spirit Award Winners

June 9, 2023

Varsity Brands welcomes new Chief Supply Chain Officer Joe Raines

May 23, 2023

ASICS and BSN SPORTS announce winners Sound Mind, Sound Body

May 18, 2023

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