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Varsity Brands News

Varsity Brands' research shows connections between school spirit and student achievement

Varsity Brands conducted a comprehensive study across the nation's high schools to understand the latest perspectives on the value of school spirit and its impact on the educational ecosystem.

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Former Olympian and Mental Health Advocate Allison Schmitt Launches SURGE Together Curriculum & Webinar

July 17, 2024

Varsity Brands Appoints Chief Security Officer and Invests in Additional Safety & Security Efforts Initiatives

June 26, 2024

BSN SPORTS debuts SURGE, new program empowering girls to stay in sports

March 20, 2024

Varsity Spirit announces inaugural DI and DII National School Spirit Championships

March 6, 2024

Over $1 Million Raised for St. Jude through Friday Night Live at All Star Championship

February 26, 2024

Varsity Spirit reveals new yearbook division

January 25, 2024

Varsity Spirit and Corkcicle drinkware line

Varsity Spirit and Corkcicle announce collaboration

January 17, 2024

BSN SPORTS donates $275k worth of equipment to Beat the Streets

December 20, 2023

BSN SPORTS earned Front Office Sports' Best Employers in Sports award in 2023

BSN SPORTS earns ‘Best Employers in Sports’ award

December 5, 2023


Varsity Beauty products, including lip gloss, hair spray and eyeshadow

Varsity Spirit unveils beauty line created for performance athletes

December 4, 2023

BSN SPORTS secures first-ever partnership with USA Water Polo

October 31, 2023

BSN SPORTS Dunkd Challenge logo

McAllen High School Coach Patrick Arney named inaugural Dunkd Campaign Winner

October 6, 2023


Varsity Brands logo including BSN SPORTS and Varsity Spirit

Varsity Brands completes sale of Herff Jones Graduation Business

October 2, 2023

Varsity Brands and Atlas Holdings Announce definitive agreement for the sale of Herff Jones Graduation Business

September 5, 2023

Varsity Brands Educator Empowerment Summit Logo

Varsity Brands Unites Educators to Elevate Mental Health in Schools

August 14, 2023


Varsity Brands Educator Empowerment Summit Logo

Varsity Brands Announces School Spirit Award Winners

June 9, 2023

Varsity Brands Educator Empowerment Summit Logo

Varsity Brands welcomes new Chief Supply Chain Officer Joe Raines

May 23, 2023

ASICS and BSN SPORTS announce winners Sound Mind, Sound Body

May 18, 2023

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