Varsity Brands News

BSN SPORTS Kicks Off Its 2nd Annual #DunkdChallenge to Celebrate Coaches Nationwide & Support St. Jude

In honor of National Coaches Day, BSN SPORTS launched its second annual #DunkdChallenge, which celebrates coaches nationwide for the incredible impact they make in athletes’ lives.

	Build-A-Bear Unveils Unique Collaboration with Varsity Spirit as Cheerleading’s Popularity Skyrockets October 3, 2024
KKR Completes Acquisition of Varsity Brands from Bain Capital and Charlesbank August 26, 2024	Varsity Brands Unveils Expanded Unified Hub for Comprehensive Education and Training August 6, 2024	Former Olympian and Mental Health Advocate Allison Schmitt Launches SURGE Together Curriculum & Webinar July 17, 2024
Varsity Brands Appoints Chief Security Officer and Invests in Additional Safety & Security Efforts Initiatives June 26, 2024	Varsity Brands publishes results of study exploring connections between school spirit and student achievement June 24, 2024	BSN SPORTS debuts SURGE, new program empowering girls to stay in sports March 20, 2024