Varsity Brands Newsroom

Stay updated with the latest news, press releases, and blogs from Varsity Brands, covering BSN SPORTS, Varsity Spirit, and more.

BSN SPORTS Acquires Sports Endeavors and Lax.com

BSN SPORTS acquires Sports Endeavors and Lax.com, expanding soccer and lacrosse gear, e-commerce, and team solutions with leading brands and national scale.