Elevating Student Experiences
Impacting the lives of over 55 million young people nationwide
Our mission of elevating student experiences is critically important to society. We specialize in empowering schools and teams to build the most important brand for students, schools, and communities. Our divisions – BSN SPORTS and Varsity Spirit – create a thriving ecosystem that champions youth participation and fosters passion, enthusiasm, and community engagement. We provide the widest range of high-quality, customized products, services, and experiences that elevate school and team brands.
Elevating student wellbeing and success
In 2014, Varsity Brands' research explored connections between school spirit and student achievement. Our latest research goes one step deeper and proves that school spirit contributes to students' success, with higher performance in many areas of their lives.
View our latest research
Transformative services with life changing results
Through IMPACT, our school partnership program, we create highly customized solutions that increase student success and build school spirit. Our solutions include character education, philanthropic programs, school branding, professional development, and other resources.
Learn About IMPACT
Under Armour Underscores Commitment to Team Sports with Strategic Uniform Licensees
Under Armour today announced the expansion of its longtime wholesale partnership with BSN SPORTS, a leading distributor of team sports apparel and equipment in the U.S., to include licensing for UA team sports uniforms.
Read MoreWhy school spirit matters
Students with higher levels of school spirit are:
