Varsity Brands In The News

Why School Spirit Matters

Varsity Brands Vice President of Corporate Communications, Sue Crumpton, shares how school spirit can build character, foster community, and cultivate life skills.

Olympic Champion Allison Schmitt Aiming To Educate And Empower Young Athletes

August 20, 2024

From hating swimming to winning 10 medals, Allison Schmitt uses life story to give advice

July 28, 2024

Allison Schmitt Keeping Busy as Advocate for Women’s Sports

July 6, 2024

Four-Time Olympian Allison Schmitt Working Towards Maintaining Participation Of Female Athletes In Sports

July 5, 2024

OU Softball's Alyssa Brito Talks 4th National Championship Title, SURGE Partnership

June 14, 2024

BSN Sports Partners with Nike to Support Body Confident Coaching

May 14, 2024

Varsity Spirit President Named St. Jude Marathon’s First Corporate Champion

May 14, 2024

How OU Softball's Alyssa Brito is Encouraging Girls to Remain Involved in Sports

May 13, 2024

Cheerleading Competition Bringing 26k+ Attendees to Tampa Convention Center

April 24, 2024

SURGE by BSN SPORTS: Investing in North Texas Female Athletes

April 10, 2024

Empowering Women to Surge into Sports!

March 29, 2024

Initiative Looks to Empower Girls to Stay in Sports

March 26, 2024

Varsity Spirit Announces Inaugural National School Spirit Championships

March 25, 2024

BSN SPORTS Debuts SURGE, New Program Empowering Girls to Stay in Sports

March 20, 2024

Brownsburg Picked as Pilot School for Program Empowering Female Athletes

March 20, 2024

BSN SPORTS Introduces SURGE Program To Empower Female Athletes In Farmers Branch, Texas

March 20, 2024

Varsity Spirit Cheers New Smudge-proof Beauty Line

March 11, 2024

‘Point Break’ & ‘Varsity Blues’ Scribe To Pen Movie About Cheerleading & Football As Part Of Varsity Spirit Slate Led By Foundation Media

March 7, 2024

How Dallas-Fort-Worth Fuels the 1 Billion Cheerleading Industry

March 1, 2024

CEO Interview Series: Adam Blumenfeld Varsity Brands

February 20, 2024