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Varsity Brands Announces School Spirit Award Winners


June 9, 2023

FARMERS BRANCH, Texas - Varsity Brands, the market leader in sport, spirit and achievement, announced that its signature school pride event, the Varsity Brands School Spirit Awards, presented by BSN SPORTS, Varsity Spirit and Herff Jones, has named the winners for the 2023 program on June 8th, 2023, at the virtual awards show. The Varsity Brands School Spirit Awards honors the standouts of America's high schools by recognizing exemplary schools, organizations and individuals that go above and beyond to build school pride, student engagement and community spirit.

Varsity Brands released a study revealing the powerful link between school spirit, involvement, achievement, and self-confidence. It was found that students with higher levels of spirit perform better academically, are more involved, and feel happier and more connected to their schools and communities. Inspired by these findings, the Varsity Brands School Spirit Awards were created.

"Varsity Brands is thrilled to honor the 2023 Varsity Brands School Spirit Award winners and recognize the unsung heroes that are absolutely essential to reinforcing the strong correlation between school spirit, involvement, and achievement," said Adam Blumenfeld, CEO of Varsity Brands. "The demonstration of leadership, innovation and commitment displayed by this group of winners is inspirational and evident of the positive impact it can have on schools and student performance. We are honored to celebrate the motivated, engaged, and passionate individuals who ensure that school spirit remains a priority in schools and communities."

A total of $70,000 was awarded across 15 categories, including a $25,000 Grand Prize for America's Most Spirited High School. America's Most Spirited High School was determined by an online voting process at Vista Murrieta High School from Murrieta, CA was the school that received the most votes for their 90-second school spirit video and will receive $25,000 in awards from Varsity Brands.

2023 Varsity Brands School Spirit Award Winners
America's Most Spirited High School
Vista Murrieta High School | Murrieta, CA

Kyle Hicks – Howard High School | Macon, GA

Athletic Director
Scott Helms – Hartford Union High School | Hartford, WI

Mike Goebel – Mater Dei High School | Evansville, IN

Game Day Experience
Independence High School | Thompson's Station, TN

Salem Hills High School | Salem, UT

Kaela Young – Bishop Gorman Catholic School | Tyler, TX

Performing Arts
O'Fallon Township High School | O'Fallon, IL

Michael Howard – Lake Howell High School | Winter Park, FL

Spirit of St. Jude
Los Alamitos High School | Los Alamitos, CA

Staff Member
Alicia Peterson – Arapahoe High School | Centennial, CO

Noah Harris – Brownsboro High School | Chandler, TX

Keri Hampton – Brownsboro ISD | Chandler, TX

David Lusk – Ada High School | Ada, OH

Vista Ridge High School | Colorado Springs, CO

To learn more about Varsity Brands, watch the full awards show and view category descriptions, please visit