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Varsity Brands Welcomes Joe Raines as New Chief Supply Chain Officer



DALLAS [May 22, 2023]  Varsity Brands, the market leader in sport, spirit, and achievement, today announced the hiring of Joe Raines to fill its position – Executive Vice President, Chief Supply Chain Officer – effective immediately. Raines will endeavor to leverage the scale benefits of the platform and improve the operational execution performance across its three businesses – BSN SPORTS, Varsity Spirit and Herff Jones.


Raines brings nearly 20 years of experience as a supply chain leader to Varsity Brands. Throughout his career, Raines has established a proven history of designing and implementing solutions that raise company performance, while he gained a broad experience in a variety of business models and product verticals and mastered functional supply chain depth.


He has held various executive roles, such as Chief Supply Chain Officer for Williamson-Dickie Manufacturing, Vice President Supply Chain Operations for VF Workwear, Vice President Global Supply Chain for Vans and, most recently, Chief Operating Officer for CLARK Material Handling Company.


“Varsity Brands has ambitious growth targets for the next five years, and Joe’s experience with end-to-end supply chain responsibilities at high-growth companies will bring enhanced vision and expertise to our team,” said Adam Blumenfeld, CEO of Varsity Brands. “Joe is a successful, results-driven global supply chain leader, and we look forward to him driving our businesses to operational excellence.”


At Varsity Brands, Raines will work across the enterprise to envision, formulate and deploy a transformational supply chain strategy. His objective is to optimize value realization that includes footprint optimization, COGS efficiency, customer fulfillment and experience optimization, long-term capacity planning and more. Additionally, Raines will be responsible for building a strong talent bench and a high-performing, cohesive team.


“Varsity Brands is showing impressive growth and promising opportunities for what’s to come in the next few years,” Raines said. “It’s a privilege to join this exceptional leadership team and help this company reach its overarching objectives and goals.”


To learn more about Varsity Brands, please visit