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Varsity Brands Announces Drillstack as Presenting Sponsor of Their School Spirit Awards


January 4, 2018

DALLAS– Varsity Brands, the leading company that empowers young people through sport, spirit and achievement, today announced that Drillstack will be the exclusive Presenting Sponsor for the Varsity Brands School Spirit Awards for the next three years. The Varsity Brands School Spirit Awards were created to recognize and celebrate schools, school groups and individuals across the country who go the extra mile to build school pride, student engagement and community spirit.  Research has affirmed that students with school spirit perform better academically, are more socially and civically engaged, and are happier in general than their less spirited peers.

As part of the sponsorship, Drillstack will present the most prestigious award, America’s Most Spirited High School, at the awards ceremony on May 12, 2018 at the Walt Disney World® Resort in Orlando, FL.

Varsity Brands is the recognized leader in team athletic gear, the driving force in cheerleading and dance, and the most trusted name in celebrating student milestones. The company launched the Varsity Brands School Spirit Awards in 2015 after the popularity of its search for America’s Most Spirited High School. There are now a total of 25 categories, including awards for faculty, students and community members.

“As we build on the success of the Varsity Brands School Spirit Awards, we recognize the strength of partnering with a brand like Drillstack, which like us, strives to create solutions for our partners in high school education,” says Adam Blumenfeld, CEO of Varsity Brands.

Drillstack, founded by Eddie Enriquez, was formed to offer an easy to use, effective option for coaches to work with their athletes to improve their training and track results.  “As a former athlete myself, I recognize how crucial to future success it is for students to be involved in their high schools,” says Enriquez. “I’m impressed with Varsity Brands’ passion for student achievement through athletics, teamwork and involvement. We’re proud to partner with them for the next three years.”

“We are excited to partner with Varsity Brands and their School Spirit Awards,” says Craig Bachrodt, Chairman of Fitness First Capital, LLC, the parent company of Drillstack.  “We believe both school spirit and physical fitness are important motivators in the overall performance of the student body. These awards will encourage not only the students and faculty, but also the parents and community to engage and support their school. It will be an honor to award the winners who best display outstanding sportsmanship, traditions, and community spirit.”

“We are thrilled that Drillstack is partnering up with Varsity Brands on our School Spirit Awards,” says Jeff Webb, Founder and Chairman of Varsity Brands. “We share a passion for students and their quest for excellence, and see this as a path to offering even more opportunities to recognize students, schools and community leaders all across the U.S.”

Submissions for the 2018 Varsity Brands School Spirit Awards open January 10 and close January 23. The School Spirit Awards will distribute $100,000 to the winners across 25 categories.

For more information, contact Sheila Noone at 901-251-5959.

About Varsity Brands
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: BSN SPORTS, a Varsity Sport Brand; Varsity Spirit; and Herff Jones, a Varsity Achievement Brand.  Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations.  Through its 9,000 dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year via catalog, telesales, e-commerce sites and direct sales channels.

About Drillstack
Drillstack is the industry leader in performance measurement and reporting.  Based in Houston, Drillstack eliminates the historical requirement of stacks of paper to record and report scoring and results.  We excel at engineering and delivering versatile and completely customizable analytics and platforms to meet the needs of any testing situation or environment.  Our advanced filtering capabilities provide leaderboards with comparative analysis, and individual reporting and profiles for the athletes.  Drillstack is committed to continuous innovation, performance and customer service.