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Varsity Brands Announces Partnership with SchoolGuard

May 8, 2018

-- Varsity Brands’ IMPACT program to now include SchoolGuard’s simple, powerful safety tool as part of core offering --

DALLAS –Varsity Brands,  the leading organization that empowers young people by encouraging participation, recognizing achievement and building community and school spirit , today announced that it has partnered with SchoolGuard, a provider of safety solutions for schools within the K-12 education space.  SchoolGuard will be offered as part of Varsity Brands’ IMPACT program, through which schools partner with the best in class leaders in sport, spirit and achievement – BSN SPORTS for uniform and equipment needs, Varsity Spirit for all things cheer and dance and Herff Jones for every graduation and yearbook need.

Consistent with this mission, SchoolGuard will be presented as one of the select solutions for schools, who will benefit from SchoolGuard’s safety app feature for administration, teachers and staff of a school to utilize in case of an emergency on campus. The company was founded by veteran police officer Nate McVicker and has currently partnered with hundreds of schools, as well as corporate and government facilities throughout the nation.

John Newby, President of the IMPACT Program, explained, “Our school partnership program mission is clear: to provide customized solutions for a school’s unique needs. This includes a diverse range of resources, from professional school branding to educational courses, and a character building program, called Believe in You, hosted by Kevin Atlas. All of these resources provide schools the opportunity to transform their campus, culture and climate. We must also acknowledge, however, that students, faculty and staff cannot be inspired for greater achievement if they don’t all feel safe and protected. SchoolGuard provides a simple and highly-effective app in this respect, and we look forward to working with Nate and his team to leverage the IMPACT Program to help ensure the schools we serve benefit from this emergency alert technology.”

Mr. McVicker added, “We developed SchoolGuard because we knew it was time for action in the form of a powerful, simple technology that dramatically shortens the timeline between an active shooter and subsequent police action. The IMPACT partnership is important for making SchoolGuard more accessible to more campuses. We are tremendously excited about the future of this partnership because together we can safeguard schools nationwide.”

To learn more about the Varsity Brands IMPACT Program, please go to:

To learn more about SchoolGuard, please go to:


About Varsity Brands
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: BSN SPORTS, a Varsity Sport Brand; Varsity Spirit; and Herff Jones, A Varsity Achievement Brand. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its 8,600 dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year via catalog, telesales, e-commerce sites and direct sales channels.

About SchoolGuard
SchoolGuard is patented technology that empowers teachers and approved staff to directly send an alert to nearby police in life-threatening emergencies as well as offering many daily features schools nationwide are raving about. Designed by a team of police officers, psychology experts and tech experts, SchoolGuard is a safety app that all schools should implement to help safeguard their campus. A mobile “panic button” in the hands of all approved users that will no doubt aid in a quicker police notification and subsequent response time during our country’s #1 act of domestic terrorism, an active shooter.