Varsity Brands Deepens Commitment to Social and Emotional Learning as Schools Work to Reopen for the 2020-21 School Year

2020-09-21T12:42:40-04:00September 9th, 2020|Varsity Brands|

DALLAS, Sept. 8, 2020 /PRNewswire/ -- Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today released the first three episodes of season three of the "Believe in You" video series, which the company created free-of-charge to educate students and staff about the incredible power of believing in yourself, despite the challenges and trials life may [...]

Varsity Brands Bets Big on Back to School

2020-09-17T09:10:21-04:00August 28th, 2020|Varsity Brands|

By Dale Buss - August 28, 2020 /Chief Executive/ -- Whether American public schools all re-open in the next few months will affect the education of millions of students, the household routines of millions of parents and the vocational paths of thousands of teachers. But as the traditional Labor Day marker for the start of [...]

Herff Jones Adds Style-Driven Necklaces to Class Jewelry Lineup

2020-09-02T12:47:47-04:00August 26th, 2020|Herff Jones|

INDIANAPOLIS, August 26, 2020 — Today, Herff Jones, an achievement division of Varsity Brands and the leading provider of graduation and educational products and services, announced a new line of commemorative jewelry available to students across the U.S. Starting this school year, customers now have the option to custom-design a class necklace that tells their [...]


2020-07-15T16:22:25-04:00July 15th, 2020|Varsity Brands|

-- Comprehensive campaign will help ensure administrators, faculty & staff are empowered with resources to address the mental and physical needs of returning to school — DALLAS, TX, July 15, 2020 – Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced the launch of a dedicated campaign, Impact Now, in [...]

Varsity Brands Receives Significant Investment And Further Strengthens Competitive Positioning

2020-06-30T15:06:25-04:00June 30th, 2020|Varsity Brands|

DALLAS, June 22, 2020 /PRNewswire/ -- Varsity Brands, the market leader in sport, spirit and achievement, today announced that it has successfully completed transactions that, in aggregate, raised a total of approximately $185M in new capital to the Company.  Most notably, existing and new institutional investors have participated in a $150 million capital raise to provide greatly enhanced financial flexibility [...]

Varsity Brands Stands Against Racism & Inequality

2020-06-09T16:17:36-04:00June 5th, 2020|Varsity Brands|

Dallas, TX, June 5, 2020 To Our Valued Customers and Partners, The painful events of the last week and a half have underscored the heartbreaking and disturbing reality experienced by our Black colleagues, friends, loved ones and customers, often in their daily lives. The senseless killings of George Floyd in Minnesota, Ahmaud Arbery in Georgia, [...]

Virtual graduations, coaching clinics and quick thinking keep Varsity Brands connected to schools

2020-05-11T12:57:41-04:00May 11th, 2020|Varsity Brands|

Dallas, TX, May 10, 2020 – The Dallas Morning News Companies are pivoting to survive today’s treacherous environment. That’s been a particularly tall order for Farmers Branch-based Varsity Brands, since the giant in team sporting goods and academic regalia depends on 200,000 now-shuttered schools, districts and leagues across the country for its $2 billion in [...]

Varsity Spirit Launches Series of Virtual Solutions for Student-Athletes, Coaches and Families

2020-05-04T11:27:53-04:00May 4th, 2020|Varsity Spirit|

MEMPHIS, Tenn., May 1, 2020 -- Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition— has announced the release of new virtual resources for student-athletes and coaches, including: Virtual Tryout Resources for Cheer [...]

Alabama Supreme Court Upholds Herff Jones’ Litigation Against Jostens Involving Confidential And Trade Secret Information

2020-05-04T11:55:26-04:00April 28th, 2020|Herff Jones|

INDIANAPOLIS, April 27, 2020 -- Herff Jones, a division of Varsity Brands and the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students, today announced that the Alabama Supreme Court has upheld its unanimous verdict rendered a year ago in its favor in significant litigation [...]

BSN SPORTS Steps-up to Help Coaches and Athletic Directors Amid Coronavirus-Related School Closures

2020-04-09T11:15:34-04:00April 9th, 2020|BSN SPORTS|

Dallas, TX - April 6, 2020 -- BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced a series of initiatives to allow coaches and athletic directors across the country to remain connected to and engaged with their teams [...]