News

BSN SPORTS LAUNCHES 50,000 FACE MASK GIVEWAY IN SUPPORT OF SCHOOLS AND ATHLETIC PROGRAMS

2022-02-21T16:53:39-05:00January 12th, 2022|BSN SPORTS|

Entries Accepted Through Jan. 31 to Win Masks for School Campuses DALLAS, January 12, 2022 — BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced the launch of a Face Mask Giveaway to provide 50,000 free face masks to [...]

BSN SPORTS ANNOUNCES ACQUISITION OF SPORTSCENTER INC OF FORT WAYNE, IN

2022-02-21T16:52:22-05:00January 10th, 2022|BSN SPORTS|

January 10, 2022, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired SportsCenter Inc. based in Fort Wayne, Indiana. Founded in 1992, the business has remained a family-owned operation under the management [...]

BSN SPORTS ACQUIRES TEAM SPORTS INK IN CARSON CITY, NV

2022-02-21T16:51:07-05:00January 5th, 2022|BSN SPORTS|

January 5, 2021, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Team Sports Ink, LLC located in Carson City, NV. A prominent team sporting goods provider and decorator for the greater [...]

Varsity Brands Resumes Varsity Brands School Spirit Awards for 2022

2022-02-21T17:02:32-05:00December 16th, 2021|Varsity Brands|

— Program celebrates schools, groups and individuals who go above and beyond to build school pride, student engagement and community spirit — — Submissions open February 1, 2022 — Dallas, Texas, December 16, 2021 – Varsity Brands, the leading organization that empowers young people by encouraging participation, recognizing achievement and building community and school spirit, today announced [...]

BSN SPORTS ACQUIRES WINNING STREAK INC. IN DUPO, IL

2022-02-21T16:49:32-05:00December 2nd, 2021|BSN SPORTS|

December 2, 2021, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Winning Streak Inc. based in Dupo, IL. Founded in 2003, Winning Streak has served the greater St. Louis and Chicago [...]

Varsity All Star Forms United Scoring Partners to Create Consistent Scoring and Judging Experience

2022-02-21T17:00:16-05:00November 9th, 2021|Varsity Spirit|

Memphis, Tenn., November 9, 2021 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce the development of the United Scoring Partners; a group of nearly 60 [...]

Darrell Bagby Represents Varsity Spirit as Part of the American Cancer Society’s Real Men Wear Pink Campaign

2022-02-21T16:57:58-05:00October 8th, 2021|Varsity Spirit|

Memphis, Tenn., October 8, 2021 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that Darrell Bagby, Vice President of Operational Excellence, will represent Varsity Spirit [...]

BSN SPORTS AND UNDER ARMOUR RECOGNIZE 50th ANNIVERSARY OF TITLE IX WITH COMPLEMENTARY “WOMEN OF WILL” COACHES’ WEBINAR

2022-02-21T16:47:01-05:00September 20th, 2021|BSN SPORTS|

DALLAS, TX – September 20, 2021 – BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, and Under Armour (NYSE: UA) today announced co-sponsorship of a complementary coaches’ webinar, “Empowering Coaches to Inspire The Next Generation” on behalf of their joint Women [...]

BSN SPORTS COMMITS TO 20,000 FACE MASK GIVEAWAY, FURTHER EXTENDING FREE RESOURCE OFFERINGS FOR SCHOOLS, ATHLETIC PROGRAMS

2022-02-21T16:44:56-05:00August 31st, 2021|BSN SPORTS|

DALLAS, August 31, 2021 — BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced the launch of a Face Mask Giveaway to provide 20,000 free face masks to schools nationwide. Featuring BSN SPORTS’ adjustable, 2-ply stock mask, the Giveaway [...]

BSN SPORTS ACQUIRES JIM LUDTKA SPORTING GOODS IN BUFFALO, NY

2022-02-21T16:43:51-05:00August 16th, 2021|BSN SPORTS|

August 16, 2021, Dallas, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Jim Ludtka Sporting Goods (Ludtka’s) based in Depew, NY, a suburb of Buffalo. A 2nd generation family-owned business, Ludtka’s has served both [...]