News

Atlas to visit Paradise (CA) High School as part of 300-stop, nationwide tour and social media campaign inspiring young people to support one another through “Believe in You Challenge” FARMERS BRANCH, Texas, February 19, 2019 – Varsity Brands, the market leader in sport, spirit and achievement, today announced that it has partnered with inspirational athlete Kevin [...]

Nation Is Encouraged to Vote Online For America’s Most Spirited High School Award; Winners to Be Announced at Awards Ceremony in May FARMERS BRANCH, Tex., February 15, 2019 – Varsity Brands, the market leader in sport, spirit and achievement, today announced that its signature school pride event, the Varsity Brands School Spirit Awards, has named finalists [...]

FARMERS BRANCH, Texas, January 11, 2019 – Varsity Brands, the market leader in sport, spirit and achievement, today announced that Varsity University, which offers comprehensive educational programming to schools and athletic programs nationwide, has partnered with the National Federation of State High School Associations (“NFHS”) to launch the Varsity University/NFHS Coaches Education Program. This new [...]

DALLAS, TX, and REDWOOD CITY, CA – JULY 10, 2018 — Varsity Brands, the market leader in sport, spirit and achievement, and GoFundMe, the world’s largest and most trusted social fundraising platform, today announced an exclusive partnership to change the way teams raise money for school groups, sports teams, their players, communities and related extracurriculars. [...]

Danbury, Connecticut, June 29, 2018 - Varsity Brands, which is comprised of BSN SPORTS, Varsity Spirit and Herff Jones, has partnered with Danbury High School, in Danbury, Connecticut on a multi-year agreement with the IMPACT Program. Through the Varsity Brands’ IMPACT program, schools benefit from partnership resources, such as rebranding services and continuing education programs, [...]

May 17, 2018 | By APRIL HALL, The Southside Messenger Mr. Wallace Stokes, a paraprofessional/bus driver at Randolph-Henry High School (R-HHS), was named the Varsity Brands Most Spirited Staff Member in this year’s School Spirit Awards, on May 12 at Walt Disney World® Resort in Orlando, Fla. Mr. Stokes was nominated for the award by [...]

May 17, 2018 | By HILARY MATHESON Daily Inter Lake Glacier High School football coach Grady Bennett has been named the Most Spirited Coach by Varsity Brands. The announcement was made Saturday during the Varsity Brands School Spirit Awards. Glacier High School will receive $3,000 as part of the award. The award recognizes a successful [...]

Farmers Branch, May 29, 2018 – Fairview High School has partnered with Varsity Brands, which is comprised of BSN SPORTS, Varsity Spirit and Herff Jones, in a multi-year agreement through the IMPACT Program. The Varsity Brands IMPACT program, offers solutions for schools when they align with the best in class leaders in sport, spirit and achievement [...]