January 5, 2021, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Team Sports Ink, LLC located in Carson City, NV. A prominent team sporting goods provider and decorator for the greater [...]
— Program celebrates schools, groups and individuals who go above and beyond to build school pride, student engagement and community spirit — — Submissions open February 1, 2022 — Dallas, Texas, December 16, 2021 – Varsity Brands, the leading organization that empowers young people by encouraging participation, recognizing achievement and building community and school spirit, today announced [...]
December 2, 2021, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Winning Streak Inc. based in Dupo, IL. Founded in 2003, Winning Streak has served the greater St. Louis and Chicago [...]
Memphis, Tenn., November 9, 2021 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce the development of the United Scoring Partners; a group of nearly 60 [...]
Memphis, Tenn., October 8, 2021 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that Darrell Bagby, Vice President of Operational Excellence, will represent Varsity Spirit [...]
DALLAS, TX – September 20, 2021 – BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, and Under Armour (NYSE: UA) today announced co-sponsorship of a complementary coaches’ webinar, “Empowering Coaches to Inspire The Next Generation” on behalf of their joint Women [...]
DALLAS, August 31, 2021 — BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced the launch of a Face Mask Giveaway to provide 20,000 free face masks to schools nationwide. Featuring BSN SPORTS’ adjustable, 2-ply stock mask, the Giveaway [...]
August 16, 2021, Dallas, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Jim Ludtka Sporting Goods (Ludtka’s) based in Depew, NY, a suburb of Buffalo. A 2nd generation family-owned business, Ludtka’s has served both [...]
June 30, 2021 Dallas, TX -- BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has expanded its Connecticut sales presence with the addition of the Billings Sports sales team. As a longstanding family owned business [...]
JUL 20, 2021 Memphis, Tenn., July 20, 2021 – Varsity Spirit is thrilled to recognize today as a pivotal day in cheerleading history. Earlier this morning, the International Olympic Committee (IOC), at the 138th IOC Session held in Tokyo, Japan, voted in favor of granting full IOC recognition to the International Cheer Union (ICU) and cheerleading. The ICU, located [...]
