News

Meet Varsity Brands School Spirit Awards Host, Laurie Hernandez

2017-05-10T12:36:41+00:00 May 10th, 2017|Varsity Brands|

Olympic gold medalist and Dancing with the Stars winner Laurie Hernandez will host the Varsity Brands School Spirit Awards in Orlando, which honors the best schools in the country. She took time to talk to For the Win about her life since Rio, being a role model and why she’s not driving just yet. Read [...]

Akins High School and the Varsity Brands IMPACT Program Work Together on Campus and Throughout Community

2017-07-26T11:02:42+00:00 May 8th, 2017|IMPACT Program|

Austin, Texas (May 2017) – Varsity Brands, which is comprised of BSN SPORTS, Herff Jones and Varsity Spirit, has partnered with Akins High School, in Austin, Texas on a rebranding initiative for their campus. The second school in the Austin Independent School District to fully partner with Varsity Brands, the staff and student body of [...]

Olympic Gymnast And Gold Medalist Laurie Hernandez to Host The 2017 Varsity Brands School Spirit Awards

2017-05-05T11:09:19+00:00 May 5th, 2017|Varsity Brands|

MEMPHIS, Tenn., – Varsity Brands (varsitybrands.com) today announced Olympic gymnast and gold medalist Laurie Hernandez as the host of Varsity Brands School Spirit Awards Show on May 15th at the Walt Disney World® Resort in Orlando, Florida, to honor the very best Students, Staff, and Schools across America. Hernandez will be joined by Pennsylvania-based teacher Richard [...]

Varsity Spirit and St. Jude Children’s Research Hospital Honor Top “Team Up for St. Jude Spirited by Varsity” Fundraisers

2017-04-18T10:48:20+00:00 April 18th, 2017|Varsity Spirit|

Memphis, Tenn., April 5, 2017 – For the sixth year in a row, members of ten U.S. high school cheerleading and dance squads who raised the most funds for the “Team Up For St. Jude Spirited By Varsity” campaign were invited to visit the hospital.  To date, the partnership has raised more than $4.2 million [...]

Varsity Brands Announces Appointment Of Adam Blumenfeld As CEO

2017-04-10T14:07:26+00:00 April 10th, 2017|Varsity Brands|

DALLAS, TX, April 10, 2017 - Varsity Brands, the leading company that empowers young people through sport, spirit and achievement, today announced the appointment of Adam Blumenfeld as Chief Executive Officer, effective immediately. Mr. Blumenfeld, 46, had been serving as CEO of Varsity Brands’ BSN SPORTS division for the last ten years. Over that period, [...]

Largo High School and the Varsity Brands IMPACT Program Work Together to Boost Sport, Spirit & Achievement

2017-03-28T13:56:18+00:00 March 28th, 2017|IMPACT Program|

Holiday, Florida, (October 7, 2016) – Varsity Brands, which is comprised of  BSN  SPORTS, Herff Jones and Varsity Spirit, has partnered with Largo High School, in Pinellas County, Florida on a rebranding initiative for their new campus. Largo High School first teamed up with the Varsity Brands IMPACT Program in February of 2016. Dr. Brad [...]

BSN SPORTS Acquires Lowe’s Sporting Goods in Kentucky

2017-03-22T08:58:44+00:00 March 22nd, 2017|BSN SPORTS|

March 20, 2017 (Dallas, TX.) BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced it has completed the acquisition of Lowe’s Sporting Goods (“LSG”) based in London, Kentucky. LSG, serving team customers since 1956, is the leading distributor of team apparel and equipment in [...]

Varsity Brands 2017 School Spirit Awards Recognizes High School Staff Members Making a Difference in Students’ Lives

2017-07-26T11:02:42+00:00 March 7th, 2017|Varsity Brands|

MEMPHIS, Tenn., March 02, 2017 – The Varsity Brands School Spirit Awards, presented by Varsity Spirit, Herff Jones and BSN SPORTS, has announced the finalists from 45 states in its 2017 School Spirit Awards Staff category. Awards include Legacy Coaching Award, Outstanding Athletic Director Award, Top-Notch Teacher Award, Top Athletic Trainer Award, Star Staff Member [...]

Varsity Brands Announces Most Spirited High School Students in Student Categories of 2017 School Spirit Awards

2017-07-26T11:02:42+00:00 March 7th, 2017|Varsity Brands|

MEMPHIS, Tenn., March 3, 2017 – The Varsity Brands School Spirit Awards, presented by Varsity Spirit, Herff Jones and BSN SPORTS, has announced the finalists from 45 states in its 2017 School Spirit Awards’ Student categories including Varsity MVP Award, Magnificent Manager Award, Student to Celebrate Award, Superior Sportsmanship Award, Outstanding Student Section Award, Sound [...]

Varsity Brands Announces Most Spirited High School Finalists for the 2017 School Spirit Awards

2017-07-26T11:02:42+00:00 March 7th, 2017|Varsity Brands|

MEMPHIS, Tenn., March 1, 2017 – The Varsity Brands School Spirit Awards, presented by Varsity Spirit, Herff Jones and BSN SPORTS, has announced the finalists from 45 states in its 2017 School Spirit Awards. Finalists in the School category include the grand prize, America’s Most Spirited High School, along with the Spirit of Inclusion Award, [...]