News

BSN SPORTS ACQUIRES NICKLASSON ATHLETIC OF NEW ULM, MINNESOTA

2022-02-21T16:55:12-05:00January 31st, 2022|BSN SPORTS|

January 31, 2022, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Nicklasson Athletic based in New Ulm, MN. A long-standing pillar in the regional school and youth athletic markets, Nicklasson was [...]

HERFF JONES, FLORIDA INTERNATIONAL UNIVERSITY EXTEND PARTNERSHIP

2022-02-21T17:10:03-05:00January 20th, 2022|Herff Jones|

Three-year deal names Herff Jones official provider of graduation regalia for the prestigious university. INDIANAPOLIS (January 20, 2022) – Herff Jones, an achievement division of Varsity Brands and the leading provider of graduation and educational products and services, has extended their partnership with Florida International University (FIU) in a three-year deal. The all-product agreement names Herff Jones [...]

University of South Florida, University of Alabama & Western Kentucky University Take Top Cheer Honors; The Ohio State University & Louisiana State University Take Top Dance Honors at the 2022 UCA & UDA College Cheerleading & Dance Team National Championship

2022-02-21T17:04:49-05:00January 18th, 2022|Varsity Spirit|

Memphis, TN., January 18, 2022 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that the University of South Florida, The University of Alabama and Western Kentucky University cheerleading teams, [...]

Varsity Spirit Inducts 2021 Class Into Varsity Legends

2022-02-21T17:03:31-05:00January 18th, 2022|Varsity Spirit|

Memphis, TN., January 18, 2022 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that a new class of individuals has been inducted into the Varsity [...]

BSN SPORTS LAUNCHES 50,000 FACE MASK GIVEWAY IN SUPPORT OF SCHOOLS AND ATHLETIC PROGRAMS

2022-02-21T16:53:39-05:00January 12th, 2022|BSN SPORTS|

Entries Accepted Through Jan. 31 to Win Masks for School Campuses DALLAS, January 12, 2022 — BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced the launch of a Face Mask Giveaway to provide 50,000 free face masks to [...]

BSN SPORTS ANNOUNCES ACQUISITION OF SPORTSCENTER INC OF FORT WAYNE, IN

2022-02-21T16:52:22-05:00January 10th, 2022|BSN SPORTS|

January 10, 2022, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired SportsCenter Inc. based in Fort Wayne, Indiana. Founded in 1992, the business has remained a family-owned operation under the management [...]

BSN SPORTS ACQUIRES TEAM SPORTS INK IN CARSON CITY, NV

2022-02-21T16:51:07-05:00January 5th, 2022|BSN SPORTS|

January 5, 2021, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Team Sports Ink, LLC located in Carson City, NV. A prominent team sporting goods provider and decorator for the greater [...]

Varsity Brands Resumes Varsity Brands School Spirit Awards for 2022

2022-02-21T17:02:32-05:00December 16th, 2021|Varsity Brands|

— Program celebrates schools, groups and individuals who go above and beyond to build school pride, student engagement and community spirit — — Submissions open February 1, 2022 — Dallas, Texas, December 16, 2021 – Varsity Brands, the leading organization that empowers young people by encouraging participation, recognizing achievement and building community and school spirit, today announced [...]

BSN SPORTS ACQUIRES WINNING STREAK INC. IN DUPO, IL

2022-02-21T16:49:32-05:00December 2nd, 2021|BSN SPORTS|

December 2, 2021, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Winning Streak Inc. based in Dupo, IL. Founded in 2003, Winning Streak has served the greater St. Louis and Chicago [...]

Varsity All Star Forms United Scoring Partners to Create Consistent Scoring and Judging Experience

2022-02-21T17:00:16-05:00November 9th, 2021|Varsity Spirit|

Memphis, Tenn., November 9, 2021 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce the development of the United Scoring Partners; a group of nearly 60 [...]