News

Varsity Brands School Spirit Awards Honors Schools, School Organizations and Individuals for Outstanding Community Spirit and Student Engagement

2019-05-22T17:30:28-04:00May 15th, 2019|Varsity Brands|

Franklin Towne Charter High School Named America's Most Spirited High School; Vincent Hunter of Whitehaven High School Honored with Most Spirited Principal Award FARMERS BRANCH, Texas, May 14, 2019 – Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced the winners of the 4th Annual Varsity Brands School Spirit Awards, presented [...]

Varsity Brands Teams Up With Kevin Atlas to Challenge Every High School in America to ‘Believe In You’

2019-03-18T16:20:48-04:00February 19th, 2019|Varsity Brands|

Atlas to visit Paradise (CA) High School as part of 300-stop, nationwide tour and social media campaign inspiring young people to support one another through “Believe in You Challenge” FARMERS BRANCH, Texas, February 19, 2019 – Varsity Brands, the market leader in sport, spirit and achievement, today announced that it has partnered with inspirational athlete Kevin [...]

Varsity Brands Names Finalists in 2019 School Spirit Awards

2019-02-20T16:37:12-04:00February 15th, 2019|Varsity Brands|

Nation Is Encouraged to Vote Online For America’s Most Spirited High School Award; Winners to Be Announced at Awards Ceremony in May FARMERS BRANCH, Tex., February 15, 2019 – Varsity Brands, the market leader in sport, spirit and achievement, today announced that its signature school pride event, the Varsity Brands School Spirit Awards, has named finalists [...]

Varsity University and NFHS Partner on Sport Safety Certification for High School Coaches

2019-01-14T11:58:10-04:00January 11th, 2019|Varsity Brands|

FARMERS BRANCH, Texas, January 11, 2019 – Varsity Brands, the market leader in sport, spirit and achievement, today announced that Varsity University, which offers comprehensive educational programming to schools and athletic programs nationwide, has partnered with the National Federation of State High School Associations (“NFHS”) to launch the Varsity University/NFHS Coaches Education Program. This new [...]

BSN SPORTS Acquires TEAMLINE, LTD in Texas

2019-01-14T11:59:13-04:00July 24th, 2018|BSN SPORTS|

JULY 17, 2018 – Dallas, TX -- BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced it has completed the acquisition of TEAMLINE, LTD (“TeamLine”) based in Irving, Texas. TeamLine, has been providing sporting goods equipment and apparel [...]

Varsity Brands and GoFundMe Announce Exclusive Partnership to Provide Social Fundraising Solution for America’s Schools and Sports Teams

2018-07-19T08:45:48-04:00July 19th, 2018|Varsity Brands|

DALLAS, TX, and REDWOOD CITY, CA – JULY 10, 2018 — Varsity Brands, the market leader in sport, spirit and achievement, and GoFundMe, the world’s largest and most trusted social fundraising platform, today announced an exclusive partnership to change the way teams raise money for school groups, sports teams, their players, communities and related extracurriculars. [...]

Danbury High School Builds New Brand, Hatters, with IMPACT Partnership

2018-07-09T13:35:56-04:00July 9th, 2018|Varsity Brands|

Danbury, Connecticut, June 29, 2018 - Varsity Brands, which is comprised of BSN SPORTS, Varsity Spirit and Herff Jones, has partnered with Danbury High School, in Danbury, Connecticut on a multi-year agreement with the IMPACT Program. Through the Varsity Brands’ IMPACT program, schools benefit from partnership resources, such as rebranding services and continuing education programs, [...]

Stokes Wins Varsity Brands Most School Spirited Award

2018-06-04T12:01:56-04:00June 4th, 2018|Varsity Brands|

May 17, 2018 | By APRIL HALL, The Southside Messenger Mr. Wallace Stokes, a paraprofessional/bus driver at Randolph-Henry High School (R-HHS), was named the Varsity Brands Most Spirited Staff Member in this year’s School Spirit Awards, on May 12 at Walt Disney World® Resort in Orlando, Fla. Mr. Stokes was nominated for the award by [...]

Glacier Coach Wins National Spirit Award

2018-05-31T07:18:08-04:00May 31st, 2018|Varsity Brands|

May 17, 2018 | By HILARY MATHESON Daily Inter Lake Glacier High School football coach Grady Bennett has been named the Most Spirited Coach by Varsity Brands. The announcement was made Saturday during the Varsity Brands School Spirit Awards. Glacier High School will receive $3,000 as part of the award. The award recognizes a successful [...]

Fairview High School Receives Branding Transformation through Varsity Brands

2018-05-29T12:57:03-04:00May 29th, 2018|Varsity Brands|

Farmers Branch, May 29, 2018 – Fairview High School has partnered with Varsity Brands, which is comprised of BSN SPORTS, Varsity Spirit and Herff Jones, in a multi-year agreement through the IMPACT Program. The Varsity Brands IMPACT program, offers solutions for schools when they align with the best in class leaders in sport, spirit and achievement [...]