January 31, 2022, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Nicklasson Athletic based in New Ulm, MN. A long-standing pillar in the regional school and youth athletic markets, Nicklasson was [...]
Three-year deal names Herff Jones official provider of graduation regalia for the prestigious university. INDIANAPOLIS (January 20, 2022) – Herff Jones, an achievement division of Varsity Brands and the leading provider of graduation and educational products and services, has extended their partnership with Florida International University (FIU) in a three-year deal. The all-product agreement names Herff Jones [...]
Memphis, TN., January 18, 2022 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that the University of South Florida, The University of Alabama and Western Kentucky University cheerleading teams, [...]
Memphis, TN., January 18, 2022 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that a new class of individuals has been inducted into the Varsity [...]
Entries Accepted Through Jan. 31 to Win Masks for School Campuses DALLAS, January 12, 2022 — BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced the launch of a Face Mask Giveaway to provide 50,000 free face masks to [...]
January 10, 2022, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired SportsCenter Inc. based in Fort Wayne, Indiana. Founded in 1992, the business has remained a family-owned operation under the management [...]
January 5, 2021, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Team Sports Ink, LLC located in Carson City, NV. A prominent team sporting goods provider and decorator for the greater [...]
— Program celebrates schools, groups and individuals who go above and beyond to build school pride, student engagement and community spirit — — Submissions open February 1, 2022 — Dallas, Texas, December 16, 2021 – Varsity Brands, the leading organization that empowers young people by encouraging participation, recognizing achievement and building community and school spirit, today announced [...]
December 2, 2021, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Winning Streak Inc. based in Dupo, IL. Founded in 2003, Winning Streak has served the greater St. Louis and Chicago [...]
Memphis, Tenn., November 9, 2021 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce the development of the United Scoring Partners; a group of nearly 60 [...]
