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Local Educator Discusses Social & Emotional Learning

2020-09-21T12:48:11-04:00September 21st, 2020|Varsity Brands|

X101- LOCAL NEWS, ON DEMAND- September 19, 2020 Aaron Hart is executive director of the Online Physical Education Network (OPEN) and currently serves part-time in SUNY Cortland’s Physical Education Department. He spoke this week with WXHC about social and emotional learning, which have never been more important — or more difficult — in the times of [...]

Varsity Brands Deepens Commitment to Social and Emotional Learning as Schools Work to Reopen for the 2020-21 School Year

2020-09-21T12:42:40-04:00September 9th, 2020|Varsity Brands|

DALLAS, Sept. 8, 2020 /PRNewswire/ -- Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today released the first three episodes of season three of the "Believe in You" video series, which the company created free-of-charge to educate students and staff about the incredible power of believing in yourself, despite the challenges and trials life may [...]

Varsity Brands Bets Big on Back to School

2020-09-17T09:10:21-04:00August 28th, 2020|Varsity Brands|

By Dale Buss - August 28, 2020 /Chief Executive/ -- Whether American public schools all re-open in the next few months will affect the education of millions of students, the household routines of millions of parents and the vocational paths of thousands of teachers. But as the traditional Labor Day marker for the start of [...]


2020-07-15T16:22:25-04:00July 15th, 2020|Varsity Brands|

-- Comprehensive campaign will help ensure administrators, faculty & staff are empowered with resources to address the mental and physical needs of returning to school — DALLAS, TX, July 15, 2020 – Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced the launch of a dedicated campaign, Impact Now, in [...]

Varsity Brands Receives Significant Investment And Further Strengthens Competitive Positioning

2020-06-30T15:06:25-04:00June 30th, 2020|Varsity Brands|

DALLAS, June 22, 2020 /PRNewswire/ -- Varsity Brands, the market leader in sport, spirit and achievement, today announced that it has successfully completed transactions that, in aggregate, raised a total of approximately $185M in new capital to the Company.  Most notably, existing and new institutional investors have participated in a $150 million capital raise to provide greatly enhanced financial flexibility [...]

Varsity Brands Stands Against Racism & Inequality

2020-06-09T16:17:36-04:00June 5th, 2020|Varsity Brands|

Dallas, TX, June 5, 2020 To Our Valued Customers and Partners, The painful events of the last week and a half have underscored the heartbreaking and disturbing reality experienced by our Black colleagues, friends, loved ones and customers, often in their daily lives. The senseless killings of George Floyd in Minnesota, Ahmaud Arbery in Georgia, [...]

Virtual graduations, coaching clinics and quick thinking keep Varsity Brands connected to schools

2020-05-11T12:57:41-04:00May 11th, 2020|Varsity Brands|

Dallas, TX, May 10, 2020 – The Dallas Morning News Companies are pivoting to survive today’s treacherous environment. That’s been a particularly tall order for Farmers Branch-based Varsity Brands, since the giant in team sporting goods and academic regalia depends on 200,000 now-shuttered schools, districts and leagues across the country for its $2 billion in [...]

Varsity Brands Names Finalists in 2020 School Spirit Awards

2020-03-06T10:25:29-05:00February 12th, 2020|Varsity Brands|

Nation Is Encouraged to Vote Online For America’s Most Spirited High School Award; Winners to Be Announced at Awards Ceremony in May FARMERS BRANCH, Tex., February 12, 2020 – Varsity Brands, the market leader in sport, spirit and achievement, today announced that its signature school pride event, the Varsity Brands School Spirit Awards, has named finalists [...]


2020-01-15T09:59:29-05:00January 9th, 2020|Varsity Brands|

DALLAS, TX, January 9, 2020 – Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced that John Hutchinson has joined the Company as Executive Vice President and Chief Financial Officer, effective immediately.  Hutchinson will report to Varsity Brands’ CEO, Adam Blumenfeld, and will serve as a member of the [...]

2020 Varsity Brands School Spirit Awards Now Open

2020-01-15T10:04:54-05:00January 7th, 2020|Varsity Brands|

— Submissions Open January 7 - 21 — Recognizing schools, groups and individuals who go above and beyond to build school pride, student engagement and community spirit — Dallas, Texas, January 7, 2020 – Varsity Brands, the leading organization that empowers young people by encouraging participation, recognizing achievement and building community and school spirit, today announced [...]