April 26, 2021 – BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has launched a partnership with The Fellowship of Christian Athletes (“FCA”) organization, a faith-based community of athletes and coaches with a reach of over 2 Million members. BSN SPORTS will serve as the preferred partner for FCA’s leagues and clubs for apparel, uniforms and equipment for its athletes, parents and staff. FCA members will benefit from exclusive agreement pricing, access to customizable product designs through BSN SPORTS’ Team Art Locker and online Sideline Stores, and yearly purchase rebates returned to the organization.
“Our team is excited to partner with FCA through this exclusive partnership, which engages and inspires kids through access to sports, and fuels our passion to continue seeking creative and innovative means of driving the team sports industry forward,” said BSN SPORTS President Terry Babilla. “Through the strong long-standing relationships that we’ve developed with premier brands, partners like FCA along their member base will benefit from the access, selection and preferred pricing that BSN SPORTS brings to the table. With over 1100 sales professionals servicing their local communities nationwide, we are committed to developing similar partnerships that bring valuable resources and quality service to coaches, athletes and their families.”
Caz McCaslin, Executive Director of FCA League and Club Sports, added, “FCA is proud to partner with BSN SPORTS as both organizations share a commitment towards creating powerful experiences with lasting impact for young athletes. By leveraging the scale and digital platforms available through BSN SPORTS, our team can focus on bringing programs to life while knowing that our members have affordable, uncapped access to top gear and merchandise to share their FCA experience in their local communities. We look forward to launching our online shops to all members in the near future, helping students and coaches celebrate their passion for this organization.”
Ben Connery, Vice President of Sales at BSN SPORTS, concluded, “FCA’s demonstrated track record of strengthening the impact and reach of coaches with a united vision to support and empower athletes correlates powerfully with BSN SPORTS’ mission to provide coaches with the tools and resources they need to impact athletes’ lives on and off the field of play. Given this shared approach, we deeply appreciate the opportunity to partner with FCA which, for decades, has served as a prominent and recognized community in youth athletics. Through this partnership, FCA will now provide exclusive access to premier product lines and benefits to their members, fueling the engagement of coaches, athletes and communities alike.”
If you would like more information regarding partnership opportunities with BSN SPORTS, please contact BSN SPORTS Vice President of Sales, Ben Connery at [email protected]
About Fellowship of Christian Athletes
The Fellowship of Christian Athletes is touching millions of lives…one heart at a time. Since 1954, FCA has been challenging coaches and athletes on the professional, college, high school, junior high and youth levels to use the powerful platform of sport to reach every coach and every athlete with the transforming power of Jesus Christ. FCA focuses on serving local communities around the globe by engaging, equipping and empowering coaches and athletes to unite, inspire and change the world through the gospel.
Perry Street Communications