June 30, 2021 Dallas, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has expanded its Connecticut sales presence with the addition of the Billings Sports sales team. As a longstanding family owned business based in Meriden, CT, Billings Sports has serviced the collegiate, high school, youth and recreational team sports needs across Connecticut, Western Massachusetts, and Rhode Island as a trusted source for personalized sales support for over half a century.
Billings Sports was founded in 1969 by Robert and Patricia Billings and has grown into a leading regional
sporting goods dealer recognized for hard work and great customer service. With the addition of the
Billings Sports sales team, including its current leadership, brothers Jeff and Mike Billings, BSN SPORTS
continues to fuel its growth momentum as the company strategically expands its geographic footprint and professional sales team with experienced and like-minded individuals.
Terry Babilla, BSN SPORTS’ President, said, “BSN SPORTS was established as a family-owned business and
we are thrilled to welcome the Billings Sports sales team to our organization as a respected team sports
dealer established in the same family principals and standards instilled by Robert, Patricia, Jeff and Mike.
It’s our steadfast focus to enhance the team sports experience for coaches, athletes, and communities,
and we look forward to this opportunity to provide industry-leading digital platforms, expansive
inventory, elite branding products, and access to dedicated service teams backed by sport-specific experts to the Billings customer base.”
Jeff Billings, who will join BSN SPORTS along with his brother Mike and the entire sales team, added, “We
are excited to join the BSN SPORTS family as it enables our team to continue providing outstanding service to our long-time customers with a greatly expanded product and technology platform. The Billings’ family is deeply rooted in our community and will continue our over 50-year commitment to team sports for many more.”
Mr. Babilla concluded, “With the return of Fall athletic seasons on the horizon, our BSN SPORTS team is
eager to support their local communities and coaches with the tools and service that allow coaches and
organizations to focus on making an impact in the lives of their athletes. As a company, we will continue
to strategically grow our team with seasoned professionals who share our values of providing best-in class service and have a passion for building lifelong customer relationships.”