Varsity Brands Appoints Jeffrey Drees as President of Herff Jones

January 6th, 2017|Herff Jones|

DALLAS, TX and INDIANAPOLIS, IN, January 5th, 2017 – Varsity Brands, the leading company that empowers young people through sport, spirit and achievement, today announced that Jeffrey Drees will join its Herff Jones business division as President, effective January 9th. Mr. Drees joins Herff Jones from Flowserve Corporation, where he most recently served as President, [...]

Student Athletes, Bands, JROTC Come Together For CCSD Senior Bowl

January 4th, 2017|Varsity Brands|

From Cherokee County School District: Cherokee County School District's Class of 2017 football players, cheerleaders, marching band and JROTC had a last hurrah under the high school gridiron lights Thursday night, as seniors from CCSD's six high schools came together for the 2016 Varsity Brands Senior Bowl, to benefit St. Jude's Children's Research. Read more [...]

USA Cheer Applauds International Olympic Committee’s Provisional Recognition of International Cheer Union

January 4th, 2017|Varsity Spirit|

Memphis, Tenn., December 09, 2016 – USA Cheer, the national governing body for Cheer in the U.S., applauds the International Olympic Committee’s (IOC) provisional recognition of cheerleading and its international governing body, the International Cheer Union (ICU). This provisional recognition means the ICU will be able to petition the IOC for inclusion in future Olympic [...]

Herff Jones Ideas That Fly Vol. 21 Named Merit Winner in Design Awards

November 30th, 2016|Herff Jones|

[Charlotte]—Herff Jones Ideas That Fly, a “yearbook of yearbooks” was chosen as a Merit winner in the most recent HOW In-House Design Awards — one of only 88 winning designs. This highly selective and well-regarded competition sponsored by HOW magazine recognizes the best creative work produced by designers doing in-house work for corporations, associations and [...]

Varsity Spirit Introduces a New Level of Customization in Cheer Shoes

October 17th, 2016|Varsity Spirit|

Memphis, Tenn., October 11, 2016 – Varsity Spirit, the innovator in modern cheerleading, apparel and footwear, has introduced the V Force My Way, an all knit shoe that teams can now customize with their team colors and name. “Personalization is something that we do very well. Every uniform we produce is already customized by athlete [...]

Varsity Brands Employees Celebrate National School Spirit Day

September 28th, 2016|Varsity Brands|

On National School Spirit Day (September 16, 2016) BSN SPORTS, Herff Jones and Varsity Spirit employees took part in a company-wide celebration of school pride. Employees across all three business divisions wore their school colors to the office and decorated their office space with memorabilia from their alma maters. Several office locations also hosted lunchtime [...]

BSN SPORTS Supports Midlothian High Schools Honoring Hometown Hero Chris Kyle

September 14th, 2016|BSN SPORTS|

Midlothian’s football season kicked off with each of its two high schools playing in the Southwest Showcase. In honor of their hometown hero, and America’s hero, Chris Kyle, the teams wore custom patriotic jerseys donated by BSN SPORTS that were designed in partnership with Siege Sports. Midlothian High played McKinney High and Heritage High played [...]

Varsity Brands School Spirit Awards to Kick Off on National School Spirit Day

September 12th, 2016|Varsity Brands|

Varsity Brands is celebrating the power of spirit with the launch of its 2017 Varsity Brands School Spirit Awards, kicking off on National School Spirit Day on September 16. Through this program, Varsity Brands aims to elevate the student experience and promote school spirit nationwide. The second annual Varsity Brands School Spirit Awards will celebrate [...]

Varsity Spirit Makes Commitment to Inclusiveness in Cheerleading

September 8th, 2016|Varsity Spirit|

Varsity Spirit, the driving force in cheerleading and dance, has signed on as the official training sponsor of The Sparkle Effect, making a $50,000 commitment to the nonprofit. The Sparkle Effect helps schools nationwide create cheerleading and dance teams that bring together students with and without disabilities. This partnership is one of Varsity Spirit’s efforts [...]

Varsity Brands Honors John Spolski

August 31st, 2016|Varsity Brands|

Varsity Brands honored John Spolski, Principal of Fort Walton Beach High School in Florida, with the inaugural “Principal of Principle” award. A Varsity Brands representative traveled to Fort Walton Beach to present Spolski with a $3,000 check, crystal trophy and personalized class ring. Link to article: