News

HERFF JONES CELESTIAL JEWELRY COLLECTION LAUNCHES AT MORE THAN 100 COLLEGES AND UNIVERSITIES ACROSS THE UNITED STATES

2022-03-07T15:47:55-05:00February 23rd, 2022|Herff Jones|

INDIANAPOLIS, Feb. 23, 2022 /PRNewswire/ -- Herff Jones, the achievement division of Varsity Brands and the leading provider of graduation and educational products and services, is kicking off 2022 with the highly anticipated, national rollout of its Celestial Collection, which can be viewed here. Inspired by the stars – and stamped with the seal of customer feedback – the [...]

2022 UCA National High School Cheerleading Championship Honors Top Teams

2022-02-21T17:06:51-05:00February 14th, 2022|Varsity Spirit|

Memphis, Tenn., February 14, 2022 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that the 2022 National High School Cheerleading Championship took place on February 11-13, 2022, [...]

Inspirational Cheer Champion and Leader, Jada Wooten, to Appear at Marquee Events for Varsity Spirit

2022-02-21T17:05:48-05:00February 14th, 2022|Varsity Spirit|

Memphis, Tenn., February 14, 2022 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – today announced that Jada Wooten, 2021 NCA Collegiate National Champion with Trinity Valley Community College and [...]

HERFF JONES ACCELERATES COMMITMENT TO INNOVATION THROUGH EXPANDED RELATIONSHIP WITH STAGECLIP

2022-02-21T17:11:01-05:00February 1st, 2022|Herff Jones|

— Herff Jones’ strategic investment in StageClip to drive new innovation and help ensure schools and students celebrate graduation milestones with best-in-class technology — — Expanded relationship also includes new exclusive, multi-year commercial partnership – INDIANAPOLIS (February 1, 2022) – Herff Jones, the achievement division of Varsity Brands and the leading provider of graduation and educational products and [...]

BSN SPORTS ACQUIRES NICKLASSON ATHLETIC OF NEW ULM, MINNESOTA

2022-02-21T16:55:12-05:00January 31st, 2022|BSN SPORTS|

January 31, 2022, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Nicklasson Athletic based in New Ulm, MN. A long-standing pillar in the regional school and youth athletic markets, Nicklasson was [...]

HERFF JONES, FLORIDA INTERNATIONAL UNIVERSITY EXTEND PARTNERSHIP

2022-02-21T17:10:03-05:00January 20th, 2022|Herff Jones|

Three-year deal names Herff Jones official provider of graduation regalia for the prestigious university. INDIANAPOLIS (January 20, 2022) – Herff Jones, an achievement division of Varsity Brands and the leading provider of graduation and educational products and services, has extended their partnership with Florida International University (FIU) in a three-year deal. The all-product agreement names Herff Jones [...]

University of South Florida, University of Alabama & Western Kentucky University Take Top Cheer Honors; The Ohio State University & Louisiana State University Take Top Dance Honors at the 2022 UCA & UDA College Cheerleading & Dance Team National Championship

2022-02-21T17:04:49-05:00January 18th, 2022|Varsity Spirit|

Memphis, TN., January 18, 2022 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that the University of South Florida, The University of Alabama and Western Kentucky University cheerleading teams, [...]

Varsity Spirit Inducts 2021 Class Into Varsity Legends

2022-02-21T17:03:31-05:00January 18th, 2022|Varsity Spirit|

Memphis, TN., January 18, 2022 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that a new class of individuals has been inducted into the Varsity [...]

BSN SPORTS LAUNCHES 50,000 FACE MASK GIVEWAY IN SUPPORT OF SCHOOLS AND ATHLETIC PROGRAMS

2022-02-21T16:53:39-05:00January 12th, 2022|BSN SPORTS|

Entries Accepted Through Jan. 31 to Win Masks for School Campuses DALLAS, January 12, 2022 — BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced the launch of a Face Mask Giveaway to provide 50,000 free face masks to [...]

BSN SPORTS ANNOUNCES ACQUISITION OF SPORTSCENTER INC OF FORT WAYNE, IN

2022-02-21T16:52:22-05:00January 10th, 2022|BSN SPORTS|

January 10, 2022, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired SportsCenter Inc. based in Fort Wayne, Indiana. Founded in 1992, the business has remained a family-owned operation under the management [...]