-- Comprehensive campaign will help ensure administrators, faculty & staff are empowered with resources to address the mental and physical needs of returning to school — DALLAS, TX, July 15, 2020 – Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced the launch of a dedicated campaign, Impact Now, in [...]
DALLAS, June 22, 2020 /PRNewswire/ -- Varsity Brands, the market leader in sport, spirit and achievement, today announced that it has successfully completed transactions that, in aggregate, raised a total of approximately $185M in new capital to the Company. Most notably, existing and new institutional investors have participated in a $150 million capital raise to provide greatly enhanced financial flexibility [...]
Dallas, TX, June 5, 2020 To Our Valued Customers and Partners, The painful events of the last week and a half have underscored the heartbreaking and disturbing reality experienced by our Black colleagues, friends, loved ones and customers, often in their daily lives. The senseless killings of George Floyd in Minnesota, Ahmaud Arbery in Georgia, [...]
Dallas, TX, May 10, 2020 – The Dallas Morning News Companies are pivoting to survive today’s treacherous environment. That’s been a particularly tall order for Farmers Branch-based Varsity Brands, since the giant in team sporting goods and academic regalia depends on 200,000 now-shuttered schools, districts and leagues across the country for its $2 billion in [...]
MEMPHIS, Tenn., May 1, 2020 -- Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition— has announced the release of new virtual resources for student-athletes and coaches, including: Virtual Tryout Resources for Cheer [...]
INDIANAPOLIS, April 27, 2020 -- Herff Jones, a division of Varsity Brands and the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students, today announced that the Alabama Supreme Court has upheld its unanimous verdict rendered a year ago in its favor in significant litigation [...]
Dallas, TX - April 6, 2020 -- BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced a series of initiatives to allow coaches and athletic directors across the country to remain connected to and engaged with their teams [...]
INDIANAPOLIS, April 3, 2020 -- Herff Jones, a division of Varsity Brands, and the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students, announced today an exclusive collaboration with MarchingOrder and StageClip on a virtual commencement solution that provides a proven, easy-to-implement platform for institutions [...]
INDIANAPOLIS, March 9, 2020 -- Herff Jones, a division of Varsity Brands and the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students, announced today the addition of Salena Scardina as Vice President of Customer Experience, an appointment within its senior leadership team. Scardina, a [...]
Nation Is Encouraged to Vote Online For America’s Most Spirited High School Award; Winners to Be Announced at Awards Ceremony in May FARMERS BRANCH, Tex., February 12, 2020 – Varsity Brands, the market leader in sport, spirit and achievement, today announced that its signature school pride event, the Varsity Brands School Spirit Awards, has named finalists [...]
