News

Varsity Spirit and St. Jude Children’s Research Hospital Honor Top “Team Up for St. Jude Spirited by Varsity” Fundraisers

April 18th, 2017|Varsity Spirit|

Memphis, Tenn., April 5, 2017 – For the sixth year in a row, members of ten U.S. high school cheerleading and dance squads who raised the most funds for the “Team Up For St. Jude Spirited By Varsity” campaign were invited to visit the hospital.  To date, the partnership has raised more than $4.2 million [...]

Varsity Brands Announces Appointment Of Adam Blumenfeld As CEO

April 10th, 2017|Varsity Brands|

DALLAS, TX, April 10, 2017 - Varsity Brands, the leading company that empowers young people through sport, spirit and achievement, today announced the appointment of Adam Blumenfeld as Chief Executive Officer, effective immediately. Mr. Blumenfeld, 46, had been serving as CEO of Varsity Brands’ BSN SPORTS division for the last ten years. Over that period, [...]

Largo High School and the Varsity Brands IMPACT Program Work Together to Boost Sport, Spirit & Achievement

March 28th, 2017|IMPACT Program|

Holiday, Florida, (October 7, 2016) – Varsity Brands, which is comprised of  BSN  SPORTS, Herff Jones and Varsity Spirit, has partnered with Largo High School, in Pinellas County, Florida on a rebranding initiative for their new campus. Largo High School first teamed up with the Varsity Brands IMPACT Program in February of 2016. Dr. Brad [...]

BSN SPORTS Acquires Lowe’s Sporting Goods in Kentucky

March 22nd, 2017|BSN SPORTS|

March 20, 2017 (Dallas, TX.) BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced it has completed the acquisition of Lowe’s Sporting Goods (“LSG”) based in London, Kentucky. LSG, serving team customers since 1956, is the leading distributor of team apparel and equipment in [...]

Varsity Brands 2017 School Spirit Awards Recognizes High School Staff Members Making a Difference in Students’ Lives

March 7th, 2017|Varsity Brands|

MEMPHIS, Tenn., March 02, 2017 – The Varsity Brands School Spirit Awards, presented by Varsity Spirit, Herff Jones and BSN SPORTS, has announced the finalists from 45 states in its 2017 School Spirit Awards Staff category. Awards include Legacy Coaching Award, Outstanding Athletic Director Award, Top-Notch Teacher Award, Top Athletic Trainer Award, Star Staff Member [...]

Varsity Brands Announces Most Spirited High School Students in Student Categories of 2017 School Spirit Awards

March 7th, 2017|Varsity Brands|

MEMPHIS, Tenn., March 3, 2017 – The Varsity Brands School Spirit Awards, presented by Varsity Spirit, Herff Jones and BSN SPORTS, has announced the finalists from 45 states in its 2017 School Spirit Awards’ Student categories including Varsity MVP Award, Magnificent Manager Award, Student to Celebrate Award, Superior Sportsmanship Award, Outstanding Student Section Award, Sound [...]

Varsity Brands Announces Most Spirited High School Finalists for the 2017 School Spirit Awards

March 7th, 2017|Varsity Brands|

MEMPHIS, Tenn., March 1, 2017 – The Varsity Brands School Spirit Awards, presented by Varsity Spirit, Herff Jones and BSN SPORTS, has announced the finalists from 45 states in its 2017 School Spirit Awards. Finalists in the School category include the grand prize, America’s Most Spirited High School, along with the Spirit of Inclusion Award, [...]

Kentucky, Indiana, Minnesota And Cincinnati Earn Top Honors At The National College Cheer And Dance Team Championship

January 16th, 2017|Varsity Spirit|

The College Cheerleading and Dance Team National Championship, an elite competition produced by the Universal Cheerleaders Association and the Universal Dance Association, two Varsity Spirit brands, took place this weekend at the Walt Disney World Resort® in Orlando, Florida. The event hosted more than 4,500 of the country's top college cheerleaders, dancers and mascots from [...]

BSN SPORTS Acquires Marlow Sports, Inc., Expanding Its Mid-Atlantic Footprint

January 9th, 2017|BSN SPORTS|

BSN SPORTS today announced it has completed the acquisition of Marlow Sports, Inc. based in Forestville, MD. Marlow Sports, serving team customers since 1964, is the leading distributor of team apparel and equipment in Maryland, Northern Virginia and the District of Columbia. “We are excited to welcome Dick Cann, Paul Albrecht and their exceptional team [...]

Varsity Brands Appoints Jeffrey Drees as President of Herff Jones

January 6th, 2017|Herff Jones|

DALLAS, TX and INDIANAPOLIS, IN, January 5th, 2017 – Varsity Brands, the leading company that empowers young people through sport, spirit and achievement, today announced that Jeffrey Drees will join its Herff Jones business division as President, effective January 9th. Mr. Drees joins Herff Jones from Flowserve Corporation, where he most recently served as President, [...]