News

BSN SPORTS Acquires Lowe’s Sporting Goods in Kentucky

March 22nd, 2017|BSN SPORTS|

March 20, 2017 (Dallas, TX.) BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced it has completed the acquisition of Lowe’s Sporting Goods (“LSG”) based in London, Kentucky. LSG, serving team customers since 1956, is the leading distributor of team apparel and equipment in [...]

Varsity Brands 2017 School Spirit Awards Recognizes High School Staff Members Making a Difference in Students’ Lives

March 7th, 2017|Varsity Brands|

MEMPHIS, Tenn., March 02, 2017 – The Varsity Brands School Spirit Awards, presented by Varsity Spirit, Herff Jones and BSN SPORTS, has announced the finalists from 45 states in its 2017 School Spirit Awards Staff category. Awards include Legacy Coaching Award, Outstanding Athletic Director Award, Top-Notch Teacher Award, Top Athletic Trainer Award, Star Staff Member [...]

Varsity Brands Announces Most Spirited High School Students in Student Categories of 2017 School Spirit Awards

March 7th, 2017|Varsity Brands|

MEMPHIS, Tenn., March 3, 2017 – The Varsity Brands School Spirit Awards, presented by Varsity Spirit, Herff Jones and BSN SPORTS, has announced the finalists from 45 states in its 2017 School Spirit Awards’ Student categories including Varsity MVP Award, Magnificent Manager Award, Student to Celebrate Award, Superior Sportsmanship Award, Outstanding Student Section Award, Sound [...]

Varsity Brands Announces Most Spirited High School Finalists for the 2017 School Spirit Awards

March 7th, 2017|Varsity Brands|

MEMPHIS, Tenn., March 1, 2017 – The Varsity Brands School Spirit Awards, presented by Varsity Spirit, Herff Jones and BSN SPORTS, has announced the finalists from 45 states in its 2017 School Spirit Awards. Finalists in the School category include the grand prize, America’s Most Spirited High School, along with the Spirit of Inclusion Award, [...]

Kentucky, Indiana, Minnesota And Cincinnati Earn Top Honors At The National College Cheer And Dance Team Championship

January 16th, 2017|Varsity Spirit|

The College Cheerleading and Dance Team National Championship, an elite competition produced by the Universal Cheerleaders Association and the Universal Dance Association, two Varsity Spirit brands, took place this weekend at the Walt Disney World Resort® in Orlando, Florida. The event hosted more than 4,500 of the country's top college cheerleaders, dancers and mascots from [...]

BSN SPORTS Acquires Marlow Sports, Inc., Expanding Its Mid-Atlantic Footprint

January 9th, 2017|BSN SPORTS|

BSN SPORTS today announced it has completed the acquisition of Marlow Sports, Inc. based in Forestville, MD. Marlow Sports, serving team customers since 1964, is the leading distributor of team apparel and equipment in Maryland, Northern Virginia and the District of Columbia. “We are excited to welcome Dick Cann, Paul Albrecht and their exceptional team [...]

Varsity Brands Appoints Jeffrey Drees as President of Herff Jones

January 6th, 2017|Herff Jones|

DALLAS, TX and INDIANAPOLIS, IN, January 5th, 2017 – Varsity Brands, the leading company that empowers young people through sport, spirit and achievement, today announced that Jeffrey Drees will join its Herff Jones business division as President, effective January 9th. Mr. Drees joins Herff Jones from Flowserve Corporation, where he most recently served as President, [...]

Student Athletes, Bands, JROTC Come Together For CCSD Senior Bowl

January 4th, 2017|Varsity Brands|

From Cherokee County School District: Cherokee County School District's Class of 2017 football players, cheerleaders, marching band and JROTC had a last hurrah under the high school gridiron lights Thursday night, as seniors from CCSD's six high schools came together for the 2016 Varsity Brands Senior Bowl, to benefit St. Jude's Children's Research. Read more [...]

USA Cheer Applauds International Olympic Committee’s Provisional Recognition of International Cheer Union

January 4th, 2017|Varsity Spirit|

Memphis, Tenn., December 09, 2016 – USA Cheer, the national governing body for Cheer in the U.S., applauds the International Olympic Committee’s (IOC) provisional recognition of cheerleading and its international governing body, the International Cheer Union (ICU). This provisional recognition means the ICU will be able to petition the IOC for inclusion in future Olympic [...]

Herff Jones Ideas That Fly Vol. 21 Named Merit Winner in Design Awards

November 30th, 2016|Herff Jones|

[Charlotte]—Herff Jones Ideas That Fly, a “yearbook of yearbooks” was chosen as a Merit winner in the most recent HOW In-House Design Awards — one of only 88 winning designs. This highly selective and well-regarded competition sponsored by HOW magazine recognizes the best creative work produced by designers doing in-house work for corporations, associations and [...]