Varsity Spirit Launches Varsity Performing Arts

2019-09-18T10:17:13-04:00September 18th, 2019|Varsity Spirit|

Memphis, TN, September 16, 2019  -- Varsity Spirit, the leader in cheer and dance camps, competitions and apparel, has announced the launch of Varsity Performing Arts to serve the performing arts community, including marching bands, pep bands, color guards and percussion groups. Varsity Performing Arts will be offering new training camps and competition experiences to schools [...]

Put Some Pep in Your Pep Rally

2019-08-23T12:03:27-04:00August 23rd, 2019|Varsity Brands, Varsity Spirit|

Back to school means back to spreading school spirit, and the best way to do that is by holding a pep rally. Pep rallies are a great tool to involve the entire school and get everyone excited for the big game. Cheerleaders are responsible for much of the planning and presentation, so use this info [...]

Varsity Spirit Expands Its Band Division With Two Significant Acquisitions

2019-07-30T12:16:48-04:00July 30th, 2019|Varsity Spirit|

Memphis, TN, July 29, 2019  -- Varsity Spirit, the leader in cheer and dance camps, competitions and apparel and a division of Varsity Brands, today announced that it has acquired Stanbury Uniforms, one of the leading providers in band apparel nationwide, and SA Feather Company, a specialty supplier of costume, millinery and special events products. [...]


2019-07-18T13:38:59-04:00July 18th, 2019|Varsity Brands|

Dallas, TX, July 18, 2019 – Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced that it has accelerated its investment in a digital, technology-enabled future with the addition of Jaime Jaramillo as the company’s first Chief Technology Officer. In this capacity, Mr. Jaramillo will report to CEO Adam [...]

Varsity Brands Receives “Spirit of St. Jude Award” From St. Jude Children’s Research Hospital

2019-07-12T16:26:34-04:00July 12th, 2019|Varsity Brands|

The company has raised more than $7 million for the hospital Farmers Branch, Texas, July 11, 2019 – Varsity Brands, the market leader in sport, spirit and achievement, has been honored with the “Spirit of St. Jude” award by St. Jude Children’s Research Hospital for its company-wide commitment to the hospital’s efforts to understand, treat [...]


2019-06-17T16:46:09-04:00June 17th, 2019|Varsity Brands|

 Dallas, TX, June 17th, 2019 – Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced that Martha May has joined the Company as Chief Human Resources Officer.  In this senior leadership capacity, May will be responsible for all human resources functions, including responsibility for strengthening Varsity Brands’ culture and [...]

Vista Ridge High in Colorado Springs wins ‘Most Spirited Yearbook’

2019-06-06T17:23:21-04:00June 6th, 2019|Varsity Brands|

May 28, 2019 | By:Debbie Kelley, The Gazette Pick a club, any club, at Vista Ridge High School, and chances are it’s spotlighted in the Class of 2019 yearbook. So is every game, concert, event and performance. Add a new “augmented reality” tool, which enables a reader to hover a cellphone or electronic tablet over [...]

Whitehaven High School Principal, Movers & Shakers

2019-06-06T17:07:37-04:00June 6th, 2019|Varsity Brands|

May 22, 2019 |The Daily Memphian Varsity Brands has named Whitehaven High School executive principal Vincent J. Hunter its Most Spirited Principal in the 2019 School Spirit Awards. The awards honor the best of America’s high schools across 25 categories by recognizing outstanding schools, organizations and individuals that go above and beyond to build school [...]

2019 Student Winner of Varsity Brands School Spirit Awards

2019-06-06T17:09:31-04:00June 5th, 2019|Varsity Brands|

May 18, 2019 | NORTH STAFFORD HIGH SCHOOL Sarah Schaefer has won Most Spirited Student in Varsity Brand’s 2019 School Spirit Awards. The signature school pride event recognizes schools, organizations and individuals across 25 categories that go above and beyond to build school pride, student engagement and community spirit. Schaefer wears many hats at [...]

Rutland High School Cheer Wins Awards for Spirit & Sportsmanship

2019-06-06T17:10:06-04:00June 5th, 2019|Varsity Brands|

May 17, 2019 | Taylor Drake, 13WMAZ MACON, Ga. — Rutland High School's cheerleading team is celebrating after winning $6,000 in awards for their stellar sportsmanship. Herff Jones and Varsity Brands awarded the team after hearing about how the squad reached out to a rival team when tragedy struck. In late September of 2018, Pike [...]