News

Varsity Brands Names Finalists in 2020 School Spirit Awards

2020-02-25T11:50:39-05:00February 12th, 2020|Varsity Brands|

Nation Is Encouraged to Vote Online For America’s Most Spirited High School Award; Winners to Be Announced at Awards Ceremony in May FARMERS BRANCH, Tex., February 12, 2020 – Varsity Brands, the market leader in sport, spirit and achievement, today announced that its signature school pride event, the Varsity Brands School Spirit Awards, has named finalists [...]

JOHN HUTCHINSON JOINS VARSITY BRANDS AS EXECUTIVE VICE PRESIDENT & CHIEF FINANCIAL OFFICER

2020-01-15T09:59:29-05:00January 9th, 2020|Varsity Brands|

DALLAS, TX, January 9, 2020 – Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced that John Hutchinson has joined the Company as Executive Vice President and Chief Financial Officer, effective immediately.  Hutchinson will report to Varsity Brands’ CEO, Adam Blumenfeld, and will serve as a member of the [...]

2020 Varsity Brands School Spirit Awards Now Open

2020-01-15T10:04:54-05:00January 7th, 2020|Varsity Brands|

— Submissions Open January 7 - 21 — Recognizing schools, groups and individuals who go above and beyond to build school pride, student engagement and community spirit — Dallas, Texas, January 7, 2020 – Varsity Brands, the leading organization that empowers young people by encouraging participation, recognizing achievement and building community and school spirit, today announced [...]

Varsity Brands Appoints Steve Down as President of Herff Jones

2019-10-24T10:47:32-04:00October 24th, 2019|Herff Jones|

DALLAS, TX and INDIANAPOLIS, IN, October 22, 2019 – Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced that Steve Down has joined the company’s Herff Jones business division as President, effective immediately. He will be based in Herff Jones’ home market in Indianapolis and report to Varsity Brands’ [...]

Varsity Spirit Launches Varsity Performing Arts

2019-09-18T10:17:13-04:00September 18th, 2019|Varsity Spirit|

Memphis, TN, September 16, 2019  -- Varsity Spirit, the leader in cheer and dance camps, competitions and apparel, has announced the launch of Varsity Performing Arts to serve the performing arts community, including marching bands, pep bands, color guards and percussion groups. Varsity Performing Arts will be offering new training camps and competition experiences to schools [...]

Put Some Pep in Your Pep Rally

2019-08-23T12:03:27-04:00August 23rd, 2019|Varsity Brands, Varsity Spirit|

Back to school means back to spreading school spirit, and the best way to do that is by holding a pep rally. Pep rallies are a great tool to involve the entire school and get everyone excited for the big game. Cheerleaders are responsible for much of the planning and presentation, so use this info [...]

Varsity Spirit Expands Its Band Division With Two Significant Acquisitions

2019-07-30T12:16:48-04:00July 30th, 2019|Varsity Spirit|

Memphis, TN, July 29, 2019  -- Varsity Spirit, the leader in cheer and dance camps, competitions and apparel and a division of Varsity Brands, today announced that it has acquired Stanbury Uniforms, one of the leading providers in band apparel nationwide, and SA Feather Company, a specialty supplier of costume, millinery and special events products. [...]

SEASONED TECHNOLOGY EXECUTIVE JAIME JARAMILLO JOINS VARSITY BRANDS AS CHIEF TECHNOLOGY OFFICER

2019-07-18T13:38:59-04:00July 18th, 2019|Varsity Brands|

Dallas, TX, July 18, 2019 – Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced that it has accelerated its investment in a digital, technology-enabled future with the addition of Jaime Jaramillo as the company’s first Chief Technology Officer. In this capacity, Mr. Jaramillo will report to CEO Adam [...]

Varsity Brands Receives “Spirit of St. Jude Award” From St. Jude Children’s Research Hospital

2019-07-12T16:26:34-04:00July 12th, 2019|Varsity Brands|

The company has raised more than $7 million for the hospital Farmers Branch, Texas, July 11, 2019 – Varsity Brands, the market leader in sport, spirit and achievement, has been honored with the “Spirit of St. Jude” award by St. Jude Children’s Research Hospital for its company-wide commitment to the hospital’s efforts to understand, treat [...]

MARTHA MAY JOINS VARSITY BRANDS AS CHIEF HUMAN RESOURCES OFFICER

2019-06-17T16:46:09-04:00June 17th, 2019|Varsity Brands|

 Dallas, TX, June 17th, 2019 – Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced that Martha May has joined the Company as Chief Human Resources Officer.  In this senior leadership capacity, May will be responsible for all human resources functions, including responsibility for strengthening Varsity Brands’ culture and [...]