Varsity University and NFHS Partner on Sport Safety Certification for High School Coaches

2019-01-14T11:58:10+00:00January 11th, 2019|Varsity Brands|

FARMERS BRANCH, Texas, January 11, 2019 – Varsity Brands, the market leader in sport, spirit and achievement, today announced that Varsity University, which offers comprehensive educational programming to schools and athletic programs nationwide, has partnered with the National Federation of State High School Associations (“NFHS”) to launch the Varsity University/NFHS Coaches Education Program. This new [...]


2019-01-14T11:59:13+00:00July 24th, 2018|BSN SPORTS|

JULY 17, 2018 – Dallas, TX -- BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced it has completed the acquisition of TEAMLINE, LTD (“TeamLine”) based in Irving, Texas. TeamLine, has been providing sporting goods equipment and apparel [...]

Varsity Brands and GoFundMe Announce Exclusive Partnership to Provide Social Fundraising Solution for America’s Schools and Sports Teams

2018-07-19T08:45:48+00:00July 19th, 2018|Varsity Brands|

DALLAS, TX, and REDWOOD CITY, CA – JULY 10, 2018 — Varsity Brands, the market leader in sport, spirit and achievement, and GoFundMe, the world’s largest and most trusted social fundraising platform, today announced an exclusive partnership to change the way teams raise money for school groups, sports teams, their players, communities and related extracurriculars. [...]

Danbury High School Builds New Brand, Hatters, with IMPACT Partnership

2018-07-09T13:35:56+00:00July 9th, 2018|Varsity Brands|

Danbury, Connecticut, June 29, 2018 - Varsity Brands, which is comprised of BSN SPORTS, Varsity Spirit and Herff Jones, has partnered with Danbury High School, in Danbury, Connecticut on a multi-year agreement with the IMPACT Program. Through the Varsity Brands’ IMPACT program, schools benefit from partnership resources, such as rebranding services and continuing education programs, [...]

Stokes Wins Varsity Brands Most School Spirited Award

2018-06-04T12:01:56+00:00June 4th, 2018|Varsity Brands|

May 17, 2018 | By APRIL HALL, The Southside Messenger Mr. Wallace Stokes, a paraprofessional/bus driver at Randolph-Henry High School (R-HHS), was named the Varsity Brands Most Spirited Staff Member in this year’s School Spirit Awards, on May 12 at Walt Disney World® Resort in Orlando, Fla. Mr. Stokes was nominated for the award by [...]

Glacier Coach Wins National Spirit Award

2018-05-31T07:18:08+00:00May 31st, 2018|Varsity Brands|

May 17, 2018 | By HILARY MATHESON Daily Inter Lake Glacier High School football coach Grady Bennett has been named the Most Spirited Coach by Varsity Brands. The announcement was made Saturday during the Varsity Brands School Spirit Awards. Glacier High School will receive $3,000 as part of the award. The award recognizes a successful [...]

Fairview High School Receives Branding Transformation through Varsity Brands

2018-05-29T12:57:03+00:00May 29th, 2018|Varsity Brands|

Farmers Branch, May 29, 2018 – Fairview High School has partnered with Varsity Brands, which is comprised of BSN SPORTS, Varsity Spirit and Herff Jones, in a multi-year agreement through the IMPACT Program. The Varsity Brands IMPACT program, offers solutions for schools when they align with the best in class leaders in sport, spirit and achievement [...]

Varsity Brands Honors Schools, School Organizations and Individuals Promoting Outstanding Community Spirit and Student Engagement with School Spirit Awards

2018-05-16T11:42:43+00:00May 14th, 2018|Varsity Brands|

Carlsbad High School Named America's Most Spirited High School; Bruce Hockema of Athens Christian School Honored with Most Spirited Principal Award Farmers Branch, Texas, May 14, 2018 – Varsity Brands, the leading organization that empowers young people by encouraging participation, recognizing achievement and building community and school spirit, today hosted the Varsity Brands School Spirit Awards, presented [...]

Olympic Gymnast and Gold Medalist Laurie Hernandez to Host Varsity Brands School Spirit Awards on CBS Sports Network

2018-04-10T14:00:25+00:00April 10th, 2018|Varsity Brands|

Varsity Brands Will Recognize the Most Spirited Schools Across the Country at the 2018 Varsity Brands School Spirit Awards Hosted by Laurie Hernandez and Richard Curtis Dallas, Texas, April 10, 2018 – Varsity Brands, the leading company that empowers young people through sport, spirit and achievement, today announced the Varsity Brands School Spirit Awards, presented [...]

Varsity Brands Names Finalists in 2018 School Spirit Awards

2018-02-12T09:53:58+00:00February 8th, 2018|Varsity Brands|

The Nation Encouraged to Vote Online For America’s Most Spirited High School Award; All Winners to Be Announced at Awards Ceremony in May Memphis, Tenn., February 9, 2018 – The Varsity Brands School Spirit Awards, presented by Drillstack, has named finalists for its 2018 School Spirit Awards. With over $100,000 in award money up for [...]