At Varsity Brands, our top priority is the health and safety of our students, athletes, coaches, teachers, families and friends. We are diligently monitoring the impact of COVID-19/Coronavirus, and have a dedicated team working on solutions to support you and your students as the situation evolves. Through our at-home virtual resources, Varsity Brands is dedicated to elevating the student experience, increasing student engagement and navigating your school through these uncertain times.


Believe in You® is an episodic series hosted by Kevin Atlas, and designed to educate students and staff about the incredible power of believing in yourself, despite the challenges and trials that life may present. Each episode is accompanied by lesson plans and activity guides. To help with virtual learning, each week we will launch a new Season 2 episode journal that is compatible with at home activities.

Online Physical Education Network is the nation’s largest public service organization serving physical educators, coaches, and activity leaders. They’ve created FREE Home Physical Education Curriculum Resources for Grades K thru 12 designed specifically to help you plan and deliver instructional content during extended school closings.


BSN SPORTS Coaching Clinics are coaching education events hosted around the country, offered 100% Free of Charge, and are now digitally accessible via virtual webinar. We have a team of Brand Ambassadors that are former Gold Medalist Olympians, All-Americans, and former professional players and coaches that have developed content to help coaches take their programs to the next level. We offer access to upcoming, live virtual webinars as well previously recorded webinars.

In partnership with the National Federation of State High School Associations, Varsity University has launched an accredited Safety Certification Program for coaches. The course includes seven safety-related courses designed to prepare you for anything that comes your way. Coaches will receive seven hours of professional development upon completion of the program. Through partnership with the National Federation of State High School Associations, Varsity University has launched new continuing education modules for coaches.


Custom E-Cards

Recognize or celebrate a great season with e-cards branded with your school and personalized with a note from you, the coach. Your athletes need you now more than ever which is why BSN is offering  FREE digital cards to send to all players.

Virtual Tryout Packages

Varsity Spirit wants to help support you with Virtual Tryout Judges and Tryout Packages to help you kick your season off to a successful and spirited start. Please visit the Virtual Tryout Guide for more information.

Yearbook Curriculum

This Herff Jones resource provides quick and extended projects, writing prompts, crowd-sourced content as well as video and podcasts for all who share an interest in scholastic journalism.

St. Jude Patient Cards

You now have a unique opportunity to add to our outreach by sending free online cards to the kids at St. Jude. Choose an e-card featuring layouts inspired by patient art. Then, select a pre-written message, or write your own!


If your graduation or commencement has been cancelled, our team at Herff Jones, in collaboration with StageClip and MarchingOrder, has developed a virtual graduation solution. The platform provides high schools and colleges a proven, easy-to-implement platform to enable communities to celebrate these important milestones.