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Mission and Values

Elevating student experiences through sport and spirit

We are unified by our mission of elevating experiences for the youth of today and tomorrow. Our divisions – BSN SPORTS and Varsity Spirit – fuel a vibrant ecosystem that champions youth participation, fostering passion, enthusiasm, and community engagement. Together, we create FANDOM – the connective tissue between fans and athletes, transforming students into heroes of their communities and creating shared moments of joy and lifelong memories.

Our SPIRIT values are the foundation of our culture

They help us create an inclusive and positive work environment, and they are woven into the fabric of every decision we make.

  • Service

    We lead with heart. We champion community.

  • Passion

    We love what we do. It fuels our purpose.

  • Integrity

    We do what we promise. We own our actions and decisions.

  • Respect

    We earn it by giving it. Because everyone deserves it.

  • Innovation

    We never stop striving to be better - for ourselves and our community.

  • Transparency

    We are committed to openness and honesty in everything we do.