Varsity Brands

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The power of school spirit

In a society battling depression, isolation and a growing gap in shared experiences, school spirit is a powerful antidote. At the heart of every educational institution, school spirit is a dynamic force for positive change that fosters community, builds character and cultivates vital life skills.

Engaged young people succeed with confidence

In 2014, Varsity Brands' research explored connections between school spirit and student achievement. Our latest research goes one step deeper and proves that school spirit contributes to students' success, like Olivia's, with higher performance in many areas of their lives.