VARSITY SPIRIT has been the driving force behind cheerleading’s dynamic
transformation into the high-energy, athletic activity it is today, and
the global leader for all things spirit, including cheerleading, dance and performing arts.
We are a leader in uniform innovation, as well as educational camps, clinics and competitions,
impacting more than a million athletes each year. Focused on safety, entertainment
and traditional school leadership, Varsity Spirit’s 5,000 employees have been
dedicated to celebrating school spirit since 1974.