The Varsity Impact Program is designed to provide value to schools beyond the benefits and rewards of working with each of the Varsity Brands companies. Individually, our brands represent the very best in product and service available in the areas of Sport, Spirit and Achievement. Together we can provide everything a school needs to elevate student experiences and truly make an IMPACT on their campus.

The Varsity Impact Team is your connection to the broad array of resources available throughout the enterprise. Each IMPACT Director has the authority to execute a VIP Agreement with a school or district and acts as the ambassador to Varsity Brands. Impact Directors are located regionally to better react to the needs and trends in each area of the country. This team is prepared to move quickly and creatively to assist in the closing of new business.