Utilize the VARSITY BRANDS IMPACT Program and you’ll partner with the BEST in CLASS leaders in sport, spirit and achievement – BSN SPORTS for uniform and equipment needs, HERFF JONES for every graduation and yearbook need, and VARSITY SPIRIT for all things cheer and dance.
From professional development to complete rebranding, we have the resources to help you meet your goals.


Our branding experts in custom mascot & logo development guide schools through an effective creation process


The Believe in You® program offers an episodic series complete with lesson plans and activity guides as well as empowerment journals for grades 3-12 that are rooted in SEL competences.


Boost school pride with cutting-edge product solutions customized with school’s mascot, logos and colors.

Proud Partner of HomeTown Ticketing

HomeTown is the exclusive digital ticketing provider for BSN SPORTS, providing team sports customers throughout the U.S. with a full-service digital ticketing solution with free onboarding, no setup fees, and no monthly costs. HomeTown makes it simple to sell tickets, scan fans, and get ticket revenue.

Student attendance rates at Gibbs have increased from 85% to 92%. They’ve gone from dismal attendance at football games to SOLD OUT stadiums this year. They’ve seen major increases in participation in extra-curricular activities across the board.
Reuben Hepburn, Gibbs High School Principal
Our experience with Varsity Brands (IMPACT program) was simply outstanding. It was an incredibly smooth process from start to finish. We could not be more pleased with our new mascot and logo!
Brandi Hosack, W. Charles Akins High School Principal
Life is about moments and Varsity Brands (IMPACT PROGRAM) gave my students and staff a moment that has become a part of their lives forever. Again, on behalf of our entire Shark family, thank you for partnering with us and bringing this experience to Anclote High School.
Michelle Williams, Anclote High School Principal

“The incredible professionalism of Varsity Brands at every level coming along side our team at a critical time in the history of our schools to help us both honor the history and heritage of our past that we will always love, and create a new powerful and unique identity, has set the initial foundations of a strong unifying name, mascot and brand for us.”

Dwight Ashley, Parke Heritage High School Principal

Administrators’ Playbook to the 2020-21 School Year