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Impact lives through your journey

Coaches play a profound role in nurturing the growth and development of today’s youth. Varsity Brands knows that coaching goes beyond simple instruction and empowers young people to unlock their full potential. Our experiences provide an environment of mentorship and education that inspires coaches and athletes alike.

Compete against the best

We host the most prestigious championships for all levels of cheerleaders, dancers, and bands at every level, representing schools, universities, and gyms. Choose from more than 600 competitions in top-tier locations across the nation, including Walt Disney World® Resort, Disneyland® Resort, Dallas Convention Center, Georgia World Congress Center, Great Wolf Lodge – and many more.

Master the art of coaching


BSN SPORTS Webinars provide coaches of all experience levels and across all sports opportunities to learn from Olympic Gold Medalists, Top Collegiate and Pro Coaches and Athletes, Sports Psychologists and more.

Varsity University

Varsity University delivers comprehensive educational programs to schools and athletic programs globally. Blending specialized online courses with in-person seminars, we equip educators, coaches, and gym owners with the tools needed to enrich the student experience.

Build tomorrow’s leaders

Varsity Spirit is the preeminent camp operator in the world, offering coaches comprehensive education and practical training from industry-leading experts in leadership, supervision, skill techniques, safety, and administration. Simultaneously, athletes engage in skills development, safety awareness, team building, and personal growth.

Make safety a team sport

Varsity Brands places the highest importance on athlete health and safety. We are committed to creating a safe, secure, and positive environment that nurtures our athletes' physical, emotional, and social development, promoting an environment that is consistently free from abuse and misconduct.