

Mission and Values
Elevating student experiences through sport and spirit
We are unified by our mission of elevating experiences for the youth of today and tomorrow. Our divisions – BSN SPORTS and Varsity Spirit – fuel a vibrant ecosystem that champions youth participation, fostering passion, enthusiasm, and community engagement. Together, we create FANDOM – the connective tissue between fans and athletes, transforming students into heroes of their communities and creating shared moments of joy and lifelong memories.
Our SPIRIT values are the foundation of our culture
They help us create an inclusive and positive work environment, and they are woven into the fabric of every decision we make.