About 2017-05-18T15:27:15+00:00

Our Vision

To INSPIRE ACHIEVEMENT and CREATE MEMORABLE
EXPERIENCES for young people.

Our Mission

Be the leading organization that empowers young people by
encouraging participation, recognizing achievement, and building
community and school spirit.

Our Values

BE PASSIONATE
Bring energy, creativity, focus and purpose into your work. Share it with
your customers, teammates and community.

SHOW RESPECT
Give it with sincerity; receive it with humility.

DO THE RIGHT THING
Act with thoughtfulness and integrity. Our reputation will be built upon it.

BE ACCOUNTABLE
Own what you do and how you do it.

ACHIEVE GREATNESS
Deliver your best and work together as a team with speed,
innovation, quality and excellence.

Brand Essence

Varsity Brands elevates the student experience
in SPORT, SPIRIT and ACHIEVEMENT.

WE ARE THE RECOGNIZED LEADER in team athletic gear,
THE DRIVING FORCE in cheerleading, and
THE MOST TRUSTED NAME in celebrating student milestones.

We partner with educators, coaches and students to build
school pride, student engagement and community spirit.