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Elevating Student Experiences

Impacting the lives of over 55 million young people nationwide

Our mission of elevating student experiences is critically important to society. We specialize in empowering schools and teams to build the most important brand for students, schools, and communities. Our divisions – BSN SPORTS and Varsity Spirit – create a thriving ecosystem that champions youth participation and fosters passion, enthusiasm, and community engagement. We provide the widest range of high-quality, customized products, services, and experiences that elevate school and team brands.

Elevating student wellbeing and success

In 2014, Varsity Brands' research explored connections between school spirit and student achievement. Our latest research goes one step deeper and proves that school spirit contributes to students' success, with higher performance in many areas of their lives.

View our latest research
<span></span><span></span><span>BSN SPORTS elevates youth athletic programs as the #1 provider of customized uniforms, apparel, footwear, fanwear, equipment, facility branding, and more.</span>

The authority in team athletic gear and sports equipment

BSN SPORTS elevates youth athletic programs as the #1 provider of customized uniforms, apparel, footwear, fanwear, equipment, facility branding, and more.
<span></span><span></span><span>Varsity Spirit is the leading provider of cheerleading, dance, and performing arts competitions, apparel, uniforms, footwear, training camps, yearbooks, and more.</span>

The driving force of spirit and experiences

Varsity Spirit is the leading provider of cheerleading, dance, and performing arts competitions, apparel, uniforms, footwear, training camps, yearbooks, and more.

Transformative services with life changing results

Through IMPACT, our school partnership program, we create highly customized solutions that increase student success and build school spirit. Our solutions include character education, philanthropic programs, school branding, professional development, and other resources.

Learn About IMPACT

BSN SPORTS Strengthens Collegiate Select Leadership

BSN SPORTS announced several key leadership appointments within its Collegiate Select Division to better serve its more than 1,100 current customers nationwide, reflecting the company’s ongoing commitment to strategic growth, enhanced brand alignment, and delivering exceptional service.

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Why school spirit matters

Students with higher levels of school spirit are: