MEMPHIS, Tenn.April 28, 2021 /PRNewswire/ — Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition—today announced the addition of Brett Gora to its executive leadership team as Chief Financial Officer. Gora will report to both Varsity Spirit President Bill Seely and Varsity Brands Chief Financial Officer John Hutchinson. He will assume day-to-day responsibilities for finance, the execution of the cost strategy and business performance, with a keen focus on enabling the broader organization to drive efficiencies and profitable growth. In addition, he will retain his responsibilities of guiding the cost excellence initiatives across the Varsity Brands platform.

Gora most recently worked at Siemens Industry, Inc., where he led a region responsible for the sale, implementation and servicing of intelligent building automation, energy conservation, safety and security solutions. Throughout his career, Brett has led several businesses in transforming their commercial performance, focusing on analytics, continuous improvement, contract management, and strategic negotiation.

“We are confident that under Brett’s leadership, and with his discipline and experience, we will continue to improve as a company and be in a better position to deliver world-class products and services to our customers,” said Seely. “Brett’s knowledge and track-record as a results-oriented leader make him an excellent addition to the executive leadership team, and we are thrilled to have him join us at Varsity Spirit.”

Gora earned his B.S. in Business Administration from Villanova University.

Contact: Emily Zemlachenkoezemlachenko@varsity.com