Varsity Brands News

BSN SPORTS Launches “Club Direct” To Redefine The Club Sports Experience

New division delivers unmatched speed, precision, and service to meet the evolving needs of the rapidly growing youth sports industry nationwide.

	BSN SPORTS Strengthens Collegiate Select Leadership August 28, 2025	Varsity Spirit Launches World’s First Professional Cheerleading League June 18, 2025
Under Armour Underscores Commitment to Team Sports with Strategic Uniform Licensees June 3, 2025	Green Bay Legend Donald Driver Joins BSN SPORTS as First-Ever Chief Motivation Officer April 15, 2025	Varsity Brands Announces Strategic Investment From Patricof Co March 14, 2025
Varsity Yearbook’s Press Pass Academy Kicks Off With Exciting Debut at High School National Championships February 28, 2025	Varsity Brands Unveils 2025 Speaking Tour To Inspire Students and Leaders Nationwide February 26, 2025	Over $257,000 for St. Jude Children's Research Hospital through Friday Night Live at CHEERSPORT National All Star Championship February 20, 2025
Varsity Spirit Announces Champions of Game Day Live and Pep Band Divisions at 2025 High School National Championships February 20, 2025	2025 UCA National High School Cheerleading Championship Honors Top Teams February 12, 2025	2025 UDA National Dance Team Championship Honors Top Teams February 3, 2025
Varsity Brands Strengthens Leadership Team with Two Key Executive Appointments February 5, 2025	2025 UCA & UDA College Cheerleading and Dance Team National Championship Honors Top Teams January 21, 2025	Varsity Spirit Launches VARSITY - New Activewear Collection January 13, 2025
Varsity Brands Partners with Snap! Mobile to Supercharge Fundraising for Sports, Cheer, Dance, and Band Nationwide January 7, 2025	Varsity Brands' BSN SPORTS Announces Official Partnership with League One Volleyball Ahead of Pro League Debut December 11, 2024	BSN SPORTS Names Southwestern Community College Softball Coach Danny Jensen Winner of the Second Annual #DunkdChallenge November 19, 2024
Varsity Brands Launches Employee Ownership Program, Making All Employees Co-Owners of the Company November 12, 2024	Build-A-Bear Unveils Unique Collaboration with Varsity Spirit as Cheerleading’s Popularity Skyrockets October 3, 2024	BSN SPORTS Kicks Off Its 2nd Annual #DunkdChallenge to Celebrate Coaches Nationwide & Support St. Jude October 1, 2024
KKR Completes Acquisition of Varsity Brands from Bain Capital and Charlesbank August 26, 2024	Varsity Brands Unveils Expanded Unified Hub for Comprehensive Education and Training August 6, 2024	Former Olympian and Mental Health Advocate Allison Schmitt Launches SURGE Together Curriculum & Webinar July 17, 2024
Varsity Brands Appoints Chief Security Officer and Invests in Additional Safety & Security Efforts Initiatives June 26, 2024	Varsity Brands publishes results of study exploring connections between school spirit and student achievement June 24, 2024	BSN SPORTS debuts SURGE, new program empowering girls to stay in sports March 20, 2024

Varsity Spirit announces inaugural DI and DII National School Spirit Championships

March 6, 2024

Over $1 Million Raised for St. Jude through Friday Night Live at All Star Championship

February 26, 2024

Varsity Spirit reveals new yearbook division

January 25, 2024