Dallas, TX, June 5, 2020

To Our Valued Customers and Partners,

The painful events of the last week and a half have underscored the heartbreaking and disturbing reality experienced by our Black colleagues, friends, loved ones and customers, often in their daily lives. The senseless killings of George Floyd in Minnesota, Ahmaud Arbery in Georgia, and Breonna Taylor in Kentucky (and many, many others), leave an enduring and lasting trauma for their families, our communities and our country.

We are reaching out to tell you this: Varsity Brands — the family of brands that includes BSN SPORTS, Varsity Spirit and Herff Jones — stands strong in the ongoing struggle against fundamental inequality and systemic racism in America, and on the side of compassion, inclusion and a more peaceful, united country.  We believe that Black Lives Matter.

We are committed to acknowledging when we don’t have all the answers and when we need to listen first and speak second.

And, we will do our part to work towards a collective understanding and always push ourselves to be better, as a company, as a team, as members of our communities.  It starts with a hard and honest look at each of our businesses and the thoughtful development of content, curriculum, and business practices that help us create a more inclusive environment and experience for our employees, and for those we serve across the country. Varsity Brands welcomes the responsibility that comes with working to positively impact the 55 million kids in schools today.

We thank you for joining us in this work and in our commitment to fostering enduring and meaningful change.

Yours in Sport, Spirit and Achievement,

Adam Blumenfeld
CEO, Varsity Brands

Terry Babilla
President, BSN SPORTS

Bill Seely
President, Varsity Spirit

Steve Down
President, Herff Jones