— Submissions Open January 7 – 21 —

Recognizing schools, groups and individuals who go above and beyond to build school pride, student engagement and community spirit —

Dallas, Texas, January 7, 2020 – Varsity Brands, the leading organization that empowers young people by encouraging participation, recognizing achievement and building community and school spirit, today announced that it has officially opened submissions for the fifth annual 2020 Varsity Brands School Spirit Awards.  The Varsity Brands School Spirit Awards recognize and honor the standouts in America’s high schools who instill pride, spark engagement, and powerfully influence their school and their communities. A total of $100,000 will be awarded across 25 categories, including a $25,000 grand prize for America’s Most Spirited High School. Submissions for the Varsity Brands School Spirt Awards close on January 21, 2020. Category finalists will be announced on February 4, 2020.

“Varsity Brands believes that school pride serves as an important benchmark for a school’s overall success, and the Varsity Brands School Spirit Awards serve as our signature program to recognize and reward the everyday heroes who build spirit, improve student outcomes and strengthen communities,” said Adam Blumenfeld, CEO of Varsity Brands. As the extracurricular partner-of-choice to schools across the country, Varsity Brands’ three businesses – BSN SPORTS, Varsity Spirit, and Herff Jones – are uniquely situated to work with these leaders, and we are proud to celebrate their ability to inspire other students, faculty or community members by leading by example and sharing their school spirit.”

“The Varsity Brands School Spirit Awards highlight the many ways that spirit inspires and connects communities, and it serves as a platform to recognize the unsung heroes in America’s schools — the students, faculty, and administrators across the country who make a difference at their school through spirit,” added Nicole Lauchaire, Executive Director of the Varsity Brands School Spirit Awards. “We therefore encourage broad participation in the awards so that school spirit is celebrated for its ability to improve performance and foster holistic school and student wellness.”

The 2020 Varsity Brands School Spirit Awards will consist of 25 awards, which will include a $25,000 Grand Prize for America’s Most Spirited High School and $3,000 for each category winner.  This year’s categories include:

  • America’s Most Spirited High School – Grand Prize   
  • Athlete
  • Athletic Director
  • Athletic Trainer
  • Believe in You—Spirit of Inclusion
  • Choir
  • Coach
  • Community Service Project
  • Game Day Experience
  • Graduation
  • Mascot
  • Pep Band
  • Principal
  • School Counselor
  • School Tradition
  • Spirit Leader – Cheer & Dance
  • Spirit of Sportsmanship
  • Spirit of St. Jude
  • Student
  • Student Government
  • Superintendent
  • Teacher
  • Team Manager
  • Yearbook

 Learn more about the various award categories in 2020. The submission process is a free and simple 3-step process. Submissions must include a 500-word essay outlining why the nominee is deserving of this award, one letter of recommendation, two photos highlighting school spirit and other optional supporting materials demonstrating the nominee’s work.

The $25,000 grand prize award, America’s Most Spirited High School, will honor one high school that demonstrates school spirit and community pride. To enter, schools must submit a 90-second video and an essay detailing the school’s “Spirit Story.” (Click HERE for submission details.)

To learn more about the Varsity Brands School Spirit Awards, please visit varsitycorp.wpengine.com.

Media Contacts:
Sheila Noone
Varsity Brands
[email protected]

Samantha Coulombe
Rubenstein PR
[email protected]