Under Armour Underscores Commitment to Team Sports with Strategic Uniform Licensees
Under Armour today announced the expansion of its longtime wholesale partnership with BSN SPORTS, a leading distributor of team sports apparel and equipment in the U.S., to include licensing for UA team sports uniforms.
Beginning in January 2026, BSN SPORTS will become an official manufacturer of UA-sublimated uniforms, serving current and future organizations who partner with both BSN SPORTS and UA.
Simultaneously, Under Armour will extend its longtime partnership with Momentec Brands, a premier manufacturer and marketer of customizable high-performance uniforms, for another five years. Momentec will continue to produce sublimated uniforms for UA across all sport categories.
In addition to positioning the brand for accelerated growth in the marketplace, specifically across high school and college athletics divisions, the updated vendor partnerships reflect UA’s renewed focus on inspiring the next generation of team sport athletes with performance solutions.
“As a brand that originated on the fields of American team sports, we are excited to expand our work with BSN SPORTS and continue our trusted partnership with Momentec to outfit athletes in high school, college, and grassroots programs across the country in the world’s best performance products,” said Craig Cummings, Vice President, Team Sports Division at Under Armour. “This strategic arrangement exemplifies Under Armour’s continued emphasis on team sports, and we’re pleased to have partners who share our commitment to ensuring athletes have access to products that empower them to achieve greatness.”
“We’re proud to expand our partnership with Under Armour to bring their iconic brand to teams at every level, from youth leagues and high schools to club programs and collegiate athletics,” said Terry Babilla, President of BSN SPORTS. “This new licensing agreement enables us to manufacture Under Armour uniforms in-house, combining their performance-driven innovation with the reach and service of our 1,400+ Field Sales Professionals. Supported by our proprietary Team Art Locker design studio and uniform builder, we’re positioned to deliver a faster, more personalized, and truly elevated experience for coaches and athletes nationwide.”
In the case of both vendor relationships, Under Armour will maintain ownership of uniform design, development, and fabrications.