Varsity Spirit Introduces a New Level of Customization in Cheer Shoes

2017-07-26T11:02:42+00:00 October 17th, 2016|Varsity Spirit|

Memphis, Tenn., October 11, 2016 – Varsity Spirit, the innovator in modern cheerleading, apparel and footwear, has introduced the V Force My Way, an all knit shoe that teams can now customize with their team colors and name. “Personalization is something that we do very well. Every uniform we produce is already customized by athlete [...]

BSN SPORTS/US Games wins the Athletic and Physical Education Equipment contract with National IPA

2017-01-25T12:18:51+00:00 October 3rd, 2016|BSN SPORTS|

October 3, 2016 (Dallas, TX) BSN SPORTS and US Games today announced their new partnership with cooperative purchasing organization National IPA. National IPA, a founding member of the National Coalition for Public Procurement, awarded BSN SPORTS/US Games the comprehensive Athletic and Physical Education Equipment contract in an effort to help public agencies and educational institutions [...]

Varsity Brands Employees Celebrate National School Spirit Day

2017-07-26T11:02:42+00:00 September 28th, 2016|Varsity Brands|

On National School Spirit Day (September 16, 2016) BSN SPORTS, Herff Jones and Varsity Spirit employees took part in a company-wide celebration of school pride. Employees across all three business divisions wore their school colors to the office and decorated their office space with memorabilia from their alma maters. Several office locations also hosted lunchtime [...]

BSN SPORTS Supports Midlothian High Schools Honoring Hometown Hero Chris Kyle

2017-07-26T11:02:42+00:00 September 14th, 2016|BSN SPORTS|

Midlothian’s football season kicked off with each of its two high schools playing in the Southwest Showcase. In honor of their hometown hero, and America’s hero, Chris Kyle, the teams wore custom patriotic jerseys donated by BSN SPORTS that were designed in partnership with Siege Sports. Midlothian High played McKinney High and Heritage High played [...]

Varsity Brands School Spirit Awards to Kick Off on National School Spirit Day

2017-07-26T11:02:42+00:00 September 12th, 2016|Varsity Brands|

Varsity Brands is celebrating the power of spirit with the launch of its 2017 Varsity Brands School Spirit Awards, kicking off on National School Spirit Day on September 16. Through this program, Varsity Brands aims to elevate the student experience and promote school spirit nationwide. The second annual Varsity Brands School Spirit Awards will celebrate [...]

Varsity Spirit Makes Commitment to Inclusiveness in Cheerleading

2017-07-26T11:02:42+00:00 September 8th, 2016|Varsity Spirit|

Varsity Spirit, the driving force in cheerleading and dance, has signed on as the official training sponsor of The Sparkle Effect, making a $50,000 commitment to the nonprofit. The Sparkle Effect helps schools nationwide create cheerleading and dance teams that bring together students with and without disabilities. This partnership is one of Varsity Spirit’s efforts [...]

Varsity Brands Honors John Spolski

2017-07-26T11:02:42+00:00 August 31st, 2016|Varsity Brands|

Varsity Brands honored John Spolski, Principal of Fort Walton Beach High School in Florida, with the inaugural “Principal of Principle” award. A Varsity Brands representative traveled to Fort Walton Beach to present Spolski with a $3,000 check, crystal trophy and personalized class ring. Link to article:

Herff Jones Partners with Carolina High School to Design Custom SpiritSplash Graduation Attire

2016-09-08T11:55:42+00:00 August 8th, 2016|Herff Jones|

INDIANAPOLIS (August 2016) – Herff Jones, a leading provider of graduation and educational products and services, partnered with Carolina High School to design custom graduation attire for the 2016 Carolina High School graduating class. In 2010, fewer than half of the Carolina High School senior class received a diploma on graduation day. Principal Michael Delaney [...]

The Chisholm Longhorn is getting a brand of its own

2016-09-06T15:04:03+00:00 August 5th, 2016|IMPACT Program|

Varsity Bands partnered with Chisholm Public Schools in Enid, Oklahoma to create new branding for their school district. The team at Varsity Brands redesigned Chisholm’s iconic Longhorn mascot, along with new logos, a crest, lettering and updated school colors. Click to Read More: