The Chisholm Longhorn is getting a brand of its own

2016-09-06T15:04:03+00:00 August 5th, 2016|IMPACT Program|

Varsity Bands partnered with Chisholm Public Schools in Enid, Oklahoma to create new branding for their school district. The team at Varsity Brands redesigned Chisholm’s iconic Longhorn mascot, along with new logos, a crest, lettering and updated school colors. Click to Read More:

Varsity All Star Teams Gather in Memphis for St. Jude Children’s Research Hospital

2017-07-26T11:02:42+00:00 July 20th, 2016|Varsity Spirit|

Top fundraising gyms visit Memphis for special recognition breakfast and tour of the hospital. Memphis, Tenn., July 20, 2015 – Representatives from nine all star cheerleading gyms were invited to Memphis last week to be recognized for their outstanding fundraising efforts on behalf of St. Jude Children’s Research Hospital®. The nine gyms were part of  [...]

Herff Jones Awards 50 Scholarships to High School Seniors Nationwide

2016-09-06T15:05:15+00:00 May 15th, 2016|Herff Jones|

INDIANAPOLIS (May 15, 2016) – Herff Jones, a leading provider of graduation and educational products and services, announces today fifty (50) winners of the 2016 Believe in You Scholarship program. Principals across the United States, District of Columbia, Puerto Rico, the Virgin Islands and Canada had the opportunity to nominate one high school senior based [...]

Herff Jones Partnered With Indianapolis Motor Speedway to Design New Indy 500 Winner Ring

2016-09-08T09:17:21+00:00 May 8th, 2016|Herff Jones|

INDIANAPOLIS (May 2016) – Herff Jones, a leading provider of graduation and educational products and services, partnered with the Indianapolis Motor Speedway to design a brand new Champion of Champions ring commemorating the 100th running of the Indy 500. For the first time ever, Herff Jones also offered limited edition Champion of Champions replica rings [...]


2016-09-06T15:04:30+00:00 April 23rd, 2016|BSN SPORTS|

BSN SPORTS Introduces GEAR PRO-TEC® RAZOR™: Cutting Edge Player Protection And Game-Changing Lightweight Performance. RAZOR shoulder pads boast a cutting edge design featuring a lightweight frame, comfort ventilation plus moisture management technology, dynamic range of motion, and advanced impact dispersion properties. Pushing the limits of shoulder pad design, every detail is focused on elite player [...]

Varsity Brands Announces Appointment of Matthew E. Rubel as CEO

2016-09-06T15:12:33+00:00 March 3rd, 2016|Varsity Brands|

Varsity Brands, a portfolio of brands that promotes and elevates student experience and participation while celebrating academic and athletic achievement, announced today the appointment of Matthew E. Rubel as CEO. Read the full article here.

National High School Cheerleading and Dance Team Championships Attract Record Participation

2016-09-06T15:11:39+00:00 February 8th, 2016|Varsity Spirit|

The 2016 National High School Cheerleading Championship and the National Dance Team Championships, held on consecutive weekends, attracted a record number of participants, with more than 1,000 cheerleading and dance teams from around the U.S. and the world. The events drew more than 18,000 athletes to the Walt Disney World Resorts. Click to read more.

Varsity Brands Sponsors Cherokee County Senior Bowl

2016-09-06T15:07:30+00:00 December 15th, 2015|IMPACT Program|

Varsity Brands sponsored the Second Annual Cherokee County Senior Bowl in Georgia to give football players, cheerleaders, and band members one last chance to take part in a high school game. The Senior Bowl doubled as a fundraiser for St. Jude, and raised over $17,000 for the renowned children’s hospital. Click to view the rest of [...]

Vista Murrieta Recognized as America’s Most Spirited High School

2017-07-26T11:02:42+00:00 September 25th, 2015|Varsity Brands|

Varsity Brands awards Vista Murrieta High School with $25,000 grant to recognize and reward the power of school spirit MEMPHIS, Tenn. – September 25, 2015 – Varsity Brands, the recognized leader in team athletic gear, the driving force in cheerleading and dance, and the most trusted name in celebrating student milestones, today announced Vista Murrieta [...]

Research Connects School Spirit and Student Achievement

2017-07-26T11:02:42+00:00 September 3rd, 2014|Varsity Brands|

Research by Varsity Brands Identifies Connection between School Spirit and Student Achievement, Involvement and Confidence New White Paper Details Findings among Students, Principals and Parents Students with higher levels of school spirit perform better academically, are more civically engaged, and are happier in general than their less-spirited peers, according to research released today by Varsity [...]