News

BSN SPORTS ACQUIRES TEAM SPORTS INK IN CARSON CITY, NV

2022-02-21T16:51:07-05:00January 5th, 2022|BSN SPORTS|

January 5, 2021, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Team Sports Ink, LLC located in Carson City, NV. A prominent team sporting goods provider and decorator for the greater [...]

Varsity Brands Resumes Varsity Brands School Spirit Awards for 2022

2022-02-21T17:02:32-05:00December 16th, 2021|Varsity Brands|

— Program celebrates schools, groups and individuals who go above and beyond to build school pride, student engagement and community spirit — — Submissions open February 1, 2022 — Dallas, Texas, December 16, 2021 – Varsity Brands, the leading organization that empowers young people by encouraging participation, recognizing achievement and building community and school spirit, today announced [...]

BSN SPORTS ACQUIRES WINNING STREAK INC. IN DUPO, IL

2022-02-21T16:49:32-05:00December 2nd, 2021|BSN SPORTS|

December 2, 2021, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Winning Streak Inc. based in Dupo, IL. Founded in 2003, Winning Streak has served the greater St. Louis and Chicago [...]

Varsity All Star Forms United Scoring Partners to Create Consistent Scoring and Judging Experience

2022-02-21T17:00:16-05:00November 9th, 2021|Varsity Spirit|

Memphis, Tenn., November 9, 2021 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce the development of the United Scoring Partners; a group of nearly 60 [...]

Darrell Bagby Represents Varsity Spirit as Part of the American Cancer Society’s Real Men Wear Pink Campaign

2022-02-21T16:57:58-05:00October 8th, 2021|Varsity Spirit|

Memphis, Tenn., October 8, 2021 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that Darrell Bagby, Vice President of Operational Excellence, will represent Varsity Spirit [...]

BSN SPORTS AND UNDER ARMOUR RECOGNIZE 50th ANNIVERSARY OF TITLE IX WITH COMPLEMENTARY “WOMEN OF WILL” COACHES’ WEBINAR

2022-02-21T16:47:01-05:00September 20th, 2021|BSN SPORTS|

DALLAS, TX – September 20, 2021 – BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, and Under Armour (NYSE: UA) today announced co-sponsorship of a complementary coaches’ webinar, “Empowering Coaches to Inspire The Next Generation” on behalf of their joint Women [...]

BSN SPORTS COMMITS TO 20,000 FACE MASK GIVEAWAY, FURTHER EXTENDING FREE RESOURCE OFFERINGS FOR SCHOOLS, ATHLETIC PROGRAMS

2022-02-21T16:44:56-05:00August 31st, 2021|BSN SPORTS|

DALLAS, August 31, 2021 — BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced the launch of a Face Mask Giveaway to provide 20,000 free face masks to schools nationwide. Featuring BSN SPORTS’ adjustable, 2-ply stock mask, the Giveaway [...]

BSN SPORTS ACQUIRES JIM LUDTKA SPORTING GOODS IN BUFFALO, NY

2022-02-21T16:43:51-05:00August 16th, 2021|BSN SPORTS|

August 16, 2021, Dallas, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Jim Ludtka Sporting Goods (Ludtka’s) based in Depew, NY, a suburb of Buffalo. A 2nd generation family-owned business, Ludtka’s has served both [...]

BSN SPORTS BOLSTERS NORTHEAST PRESENCE WITH ADDITION OF BILLINGS SPORTS IN MERIDEN, CT

2021-07-26T15:14:28-04:00July 26th, 2021|BSN SPORTS|

June 30, 2021 Dallas, TX -- BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has expanded its Connecticut sales presence with the addition of the Billings Sports sales team. As a longstanding family owned business [...]

Cheerleading Earns Full Recognition By International Olympic Committee

2021-07-26T15:09:37-04:00July 20th, 2021|Varsity Spirit|

JUL 20, 2021 Memphis, Tenn., July 20, 2021 – Varsity Spirit is thrilled to recognize today as a pivotal day in cheerleading history. Earlier this morning, the International Olympic Committee (IOC), at the 138th IOC Session held in Tokyo, Japan, voted in favor of granting full IOC recognition to the International Cheer Union (ICU) and cheerleading. The ICU, located [...]