News

BSN SPORTS ACQUIRES SPORTLINE TEAM SPORTS IN ARVADA, CO

2021-07-26T15:21:10-04:00July 14th, 2021|BSN SPORTS|

July 14, 2021, Dallas, TX -- BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today continued its expansion within the team sports market with the announcement that it has acquired Sportline Team Sports (Sportline) based in Arvada, CO. Established [...]

BSN SPORTS TEAMS UP WITH NEW BALANCE, AUGUSTA THROUGH PARTNERSHIP OUTFITTING THE NATIONAL ACADEMY OF ATHLETICS

2021-07-26T15:19:09-04:00July 13th, 2021|BSN SPORTS|

DALLAS, TX - JULY 13, 2021 - BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has launched a partnership with The National Academy of Athletics (NAofA), a youth sports camps and physical education-driven organization based [...]

HERFF JONES AND THE AMERICAN 7S FOOTBALL LEAGUE ANNOUNCE EXCLUSIVE PARTNERSHIP

2021-07-26T15:07:30-04:00June 24th, 2021|Herff Jones|

Company to sponsor and serve as the official championship ring provider for all four divisions INDIANAPOLIS (June 24, 2021) – Herff Jones, the achievement division of Varsity Brands, is proud to announce they have signed a two-year deal with the American 7s Football League (A7FL) as the exclusive provider of championship rings. Herff Jones will also [...]

Jené Elzie Joins Varsity Brands Board Of Directors

2021-06-03T16:42:02-04:00June 3rd, 2021|Varsity Brands|

DALLAS, June 3, 2021 /PRNewswire/ -- Varsity Brands, the market leader in sport, spirit and achievement, today announced the election of Jené Elzie to its Board of Directors.  Ms. Elzie, who currently serves as Chief Growth Officer for Athletes First Partners Agency, is a deeply-experienced sports and entertainment executive across a variety of blue-chip companies and globally-respected brands.  She [...]

USA FOOTBALL PARTNERS WITH BSN SPORTS AND PROFOUND INSURANCE PROGRAMS FOR YOUTH FOOTBALL GRANT PROGRAM SPANNING ALL 50 STATES

2021-05-28T12:12:50-04:00May 27th, 2021|BSN SPORTS|

May, 27, 2021, INDIANAPOLIS – USA Football announced new partnerships today with BSN SPORTS and Profound Insurance Programs to help lower costs for youth football organizations nationwide through its grant program. Expanded for 2021, USA Football’s Grant Program is a comprehensive solution to help youth leagues and teams improve the quality of their athletes’ experiences [...]

Edwina Payne Joins Varsity Brands As Chief Information Officer

2021-05-28T11:39:26-04:00May 24th, 2021|Uncategorized|

DALLAS, May 24, 2021 /PRNewswire/ -- Varsity Brands, the market leader in sport, spirit and achievement, today announced that 25-year technology veteran Edwina Payne has joined the Company as Chief Information Officer, effective immediately. In this capacity, Mrs. Payne will report to CEO Adam Blumenfeld and assume direct responsibility for the accelerated uptake of Varsity Brands' technology transformation, including working with key senior [...]

Brett Gora Joins Varsity Spirit As Chief Financial Officer

2021-05-28T11:54:08-04:00April 28th, 2021|Varsity Spirit|

MEMPHIS, Tenn., April 28, 2021 /PRNewswire/ -- Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition—today announced the addition of Brett Gora to its executive leadership team as Chief Financial Officer. Gora will report to both Varsity Spirit [...]

BSN SPORTS LAUNCHES PARTNERSHIP WITH FELLOWSHIP OF CHRISTIAN ATHLETES

2021-05-28T12:06:46-04:00April 26th, 2021|BSN SPORTS|

April 26, 2021 - BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has launched a partnership with The Fellowship of Christian Athletes (“FCA”) organization, a faith-based community of athletes and coaches with a reach of [...]

BSN SPORTS ACCELERATES POST COVID-19 MOMENTUM WITH ACQUISITOIN OF DILLARD’S SPORTING GOODS IN ANDERSON, SC

2021-05-28T12:09:35-04:00March 24th, 2021|BSN SPORTS|

March 24, 2021, Dallas, TX -- BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Dillard’s Sporting Goods (“Dillard’s”) based in Anderson, SC. A 3rd generation family-owned business, Dillard’s has served the regional Anderson community [...]

Herff Jones Hires Ken Moore as Chief Technology Officer

2021-05-28T11:43:03-04:00March 22nd, 2021|Herff Jones|

INDIANAPOLIS, March 22, 2021 /PRNewswire/ -- Herff Jones, the achievement division of Varsity Brands and the leading provider of graduation and educational products and services, today announced yet another investment in its digital, technology-enabled future with the appointment of Ken Moore as Chief Technology Officer. Moore will report to both Herff Jones President Steve Down and Varsity Brands Executive Vice President and [...]