News

Kentucky, Indiana, Minnesota And Cincinnati Earn Top Honors At The National College Cheer And Dance Team Championship

2017-01-25T12:41:46+00:00 January 16th, 2017|Varsity Spirit|

The College Cheerleading and Dance Team National Championship, an elite competition produced by the Universal Cheerleaders Association and the Universal Dance Association, two Varsity Spirit brands, took place this weekend at the Walt Disney World Resort® in Orlando, Florida. The event hosted more than 4,500 of the country's top college cheerleaders, dancers and mascots from [...]

BSN SPORTS Acquires Marlow Sports, Inc., Expanding Its Mid-Atlantic Footprint

2017-07-26T11:02:42+00:00 January 9th, 2017|BSN SPORTS|

BSN SPORTS today announced it has completed the acquisition of Marlow Sports, Inc. based in Forestville, MD. Marlow Sports, serving team customers since 1964, is the leading distributor of team apparel and equipment in Maryland, Northern Virginia and the District of Columbia. “We are excited to welcome Dick Cann, Paul Albrecht and their exceptional team [...]

Varsity Brands Appoints Jeffrey Drees as President of Herff Jones

2017-07-26T11:02:42+00:00 January 6th, 2017|Herff Jones|

DALLAS, TX and INDIANAPOLIS, IN, January 5th, 2017 – Varsity Brands, the leading company that empowers young people through sport, spirit and achievement, today announced that Jeffrey Drees will join its Herff Jones business division as President, effective January 9th. Mr. Drees joins Herff Jones from Flowserve Corporation, where he most recently served as President, [...]

Student Athletes, Bands, JROTC Come Together For CCSD Senior Bowl

2017-01-04T09:44:49+00:00 January 4th, 2017|Varsity Brands|

From Cherokee County School District: Cherokee County School District's Class of 2017 football players, cheerleaders, marching band and JROTC had a last hurrah under the high school gridiron lights Thursday night, as seniors from CCSD's six high schools came together for the 2016 Varsity Brands Senior Bowl, to benefit St. Jude's Children's Research. Read more [...]

USA Cheer Applauds International Olympic Committee’s Provisional Recognition of International Cheer Union

2017-01-04T09:40:22+00:00 January 4th, 2017|Varsity Spirit|

Memphis, Tenn., December 09, 2016 – USA Cheer, the national governing body for Cheer in the U.S., applauds the International Olympic Committee’s (IOC) provisional recognition of cheerleading and its international governing body, the International Cheer Union (ICU). This provisional recognition means the ICU will be able to petition the IOC for inclusion in future Olympic [...]

Herff Jones Ideas That Fly Vol. 21 Named Merit Winner in Design Awards

2017-07-26T11:02:42+00:00 November 30th, 2016|Herff Jones|

[Charlotte]—Herff Jones Ideas That Fly, a “yearbook of yearbooks” was chosen as a Merit winner in the most recent HOW In-House Design Awards — one of only 88 winning designs. This highly selective and well-regarded competition sponsored by HOW magazine recognizes the best creative work produced by designers doing in-house work for corporations, associations and [...]

S&S Sports Center Joins BSN SPORTS in Louisiana

2017-01-25T12:21:40+00:00 November 29th, 2016|BSN SPORTS|

BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced that Johnny Schillage and his team from S&S Sports Center, LLC (“S&S”) based in Hammond, Louisiana has joined BSN SPORTS.  S&S, serving team customers since 1980, is a leading distributor of team apparel and equipment [...]

BSN SPORTS Acquires Steadman’s Sports Center in Louisiana

2017-01-25T12:35:53+00:00 October 27th, 2016|BSN SPORTS|

BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced it has completed the acquisition of Steadman’s Sports Center (“SSC”) based in Bossier City, Louisiana.  SSC, serving team customers since 1975, is the leading distributor of team apparel and equipment in the northwest region of [...]

Varsity Spirit Introduces a New Level of Customization in Cheer Shoes

2017-07-26T11:02:42+00:00 October 17th, 2016|Varsity Spirit|

Memphis, Tenn., October 11, 2016 – Varsity Spirit, the innovator in modern cheerleading, apparel and footwear, has introduced the V Force My Way, an all knit shoe that teams can now customize with their team colors and name. “Personalization is something that we do very well. Every uniform we produce is already customized by athlete [...]

BSN SPORTS/US Games wins the Athletic and Physical Education Equipment contract with National IPA

2017-01-25T12:18:51+00:00 October 3rd, 2016|BSN SPORTS|

October 3, 2016 (Dallas, TX) BSN SPORTS and US Games today announced their new partnership with cooperative purchasing organization National IPA. National IPA, a founding member of the National Coalition for Public Procurement, awarded BSN SPORTS/US Games the comprehensive Athletic and Physical Education Equipment contract in an effort to help public agencies and educational institutions [...]