Mental Health Awareness Month

Mental Health Month was established in 1949 to increase awareness of the importance of mental health and wellness in Americans’ lives, and to celebrate recovery from mental illness. Mental health has a major impact on our overall well being, and even physical health. Everyone experiences feelings of sadness, fear, and anxiety, but sometimes these emotions lead to larger psychological or social problems.

The COVID-19 pandemic has had a profound impact on the mental health of people of all ages. Now, more than ever, it is critical to reduce the stigma around mental health struggles, because that stigma often prevents individuals from seeking help.

Read below to learn how Varsity Brands supports employee well-being and review the Believe in You® program that has been developed to support administrators, coaches, faculty and students on mental health.

Company Support

Our Employee Assistance Program (EAP), available through Anthem, offers a wide range of support and resources to help you and your immediate family members, at no cost. These resources below can help you recognize the signs of mental health problems, find the help you need, and learn healthy, lifelong habits:

  • Webinars- The EAP webinar recordings that were hosted specifically for Varsity Brands can be accessed on our company intranet, Varsity Central.
  • Educational Podcasts – Learn more about mental health concerns by listening to brief, educational podcasts from licensed professionals
  • Professional counseling – Connect with a licensed professional for confidential online or in-person sessions
  • Online Support – Search “mental health” on the website for tips and tools for taking care of yourself

EAP also includes access to myStrength, a free online and mobile resource that supports emotional health and well-being.

Your EAP is here to help, 24/7 and there are multiple ways to find support: call 866-621-0554. or go to and enter your company code Varsity Brands.


Customer Resource

Believe in You – Social & Emotional Learning

Believe in You® is an episodic series hosted by Kevin Atlas and designed to educate students and staff about the incredible power of believing in yourself. Each episode in accompanied by free lesson plans and activity guides to keep the conversation going in the classroom. All videos are available on Varsity Brands’ YouTube Channel.

We also offer a Social and Emotional Empowerment Program which provides Student Empowerment Journals rooted in SEL competencies for grades 3-12. The first 10 weeks of content in the journals is completely free.