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Experience the unforgettable

Experiences shape our lives, which is why Varsity Brands is committed to providing premier opportunities for young people to connect, grow, and engage in memorable activities. Our offerings range from camps and competitions to training and workshops, all designed to create lasting and enriching experiences. As the leading producer of student events and competitions, we set the bar for excellence in youth engagement.

Step up to the challenge

Annually, we host more than 600 regional, state, and national championship events for school and all star performers in cheer, dance, and band. Experience live performances from elite teams competing for the trophy or bring your team to vie for the title.

Leadership beyond the mat

We produce thousands of camps each year, offering safety curriculum, squad credentialing, choreography, skills training, and team building to more than 350,000 spirit athletes. Varsity Spirit’s talented instructors are committed to helping you achieve your personal best.  

Shine in the spotlight

Varsity Spirit offers you a once-in-a-lifetime opportunity to represent your school or gym at a holiday parade or a bowl halftime show. This opportunity is open to cheer or dance captains, All-Americans, or anyone with a passion for performance. We offer a range of opportunities to make this season unforgettable with a special event.

Unleash your creativity

Expand your skills at encapsulating memories with a Yearbook workshop. These seminars provide a multifaceted learning experience that extends beyond creating a physical book. We offer personal and professional growth opportunities, under the guidance of yearbook experts from around the country and through interaction with peers.