Gratitude: The Power to Transform

As we approach the season of Thanksgiving, I’m reminded of the profound impact gratitude has—not just on how we see the world, but on how we see ourselves. Our mission to be in the game for good is rooted in helping young people achieve their best, and along the way, we are reminded of the incredible power of perspective. Gratitude gives us that perspective. It shifts our focus from what’s missing to what’s meaningful. It empowers us to embrace joy, connection and purpose in every moment.

This month, I’m grateful to share a resource that embodies the spirit of gratitude: the Believe in You “Gratitude Adjustment” Journal. This journal is designed to inspire reflection, mindfulness and a fresh perspective, especially when stress, doubt, or business threaten to take over. It offers a simple yet powerful framework to help anyone cultivate gratitude. Whether it’s noting the small victories or celebrating big milestones, this journal is a reminder that every day holds something worth appreciating.

As I reflect on what I’m most grateful for, a few things stand out:

• Our incredible customers: Your passion, loyalty and commitment inspire us to raise the bar every day. You are more than customers; you are partners in building communities and opportunities for young people.
• Our amazing team: I’m privileged to work alongside individuals who lead with heart, integrity, and creativity. Your dedication fuels our collective success and reminds me of the importance of teamwork.
• The opportunity to serve young people: Through our products, programs, and partnerships, we’re making a difference in the lives of students, athletes, and communities. Few things are as rewarding as knowing we’re helping shape the next generation.

This season, I encourage you to take a moment to reflect on what you’re grateful for. Whether it’s a person, a moment or an opportunity, gratitude has the power to transform. It’s a gift that gives back tenfold—to you and to those around you.

Thank you for being part of our journey. Together, let’s make the world a better place, one act of gratitude at a time.

With gratitude,
Adam