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Varsity Spirit Launches Series of Virtual Solutions for Student-Athletes, Coaches and Families

2020-05-04T11:27:53-04:00May 4th, 2020|Varsity Spirit|

MEMPHIS, Tenn., May 1, 2020 -- Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition— has announced the release of new virtual resources for student-athletes and coaches, including: Virtual Tryout Resources for Cheer [...]

Varsity Spirit Launches Varsity Performing Arts

2019-09-18T10:17:13-04:00September 18th, 2019|Varsity Spirit|

Memphis, TN, September 16, 2019  -- Varsity Spirit, the leader in cheer and dance camps, competitions and apparel, has announced the launch of Varsity Performing Arts to serve the performing arts community, including marching bands, pep bands, color guards and percussion groups. Varsity Performing Arts will be offering new training camps and competition experiences to schools [...]

Put Some Pep in Your Pep Rally

2019-08-23T12:03:27-04:00August 23rd, 2019|Varsity Brands, Varsity Spirit|

Back to school means back to spreading school spirit, and the best way to do that is by holding a pep rally. Pep rallies are a great tool to involve the entire school and get everyone excited for the big game. Cheerleaders are responsible for much of the planning and presentation, so use this info [...]

Varsity Spirit Expands Its Band Division With Two Significant Acquisitions

2019-07-30T12:16:48-04:00July 30th, 2019|Varsity Spirit|

Memphis, TN, July 29, 2019  -- Varsity Spirit, the leader in cheer and dance camps, competitions and apparel and a division of Varsity Brands, today announced that it has acquired Stanbury Uniforms, one of the leading providers in band apparel nationwide, and SA Feather Company, a specialty supplier of costume, millinery and special events products. [...]

Varsity Spirit Announces Appointment of Bill Seely as President

2017-09-14T12:54:02-04:00September 14th, 2017|Varsity Spirit|

Memphis, Tenn., September , 2017 – Varsity Spirit, the driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, has announced that Bill Seely will be promoted to the role of President of Varsity Spirit. “Bill is a natural leader with a remarkable track record of success,” said Jeff Webb, Founder [...]

Varsity Spirit and St. Jude Children’s Research Hospital Honor Top “Team Up for St. Jude Spirited by Varsity” Fundraisers

2017-04-18T10:48:20-04:00April 18th, 2017|Varsity Spirit|

Memphis, Tenn., April 5, 2017 – For the sixth year in a row, members of ten U.S. high school cheerleading and dance squads who raised the most funds for the “Team Up For St. Jude Spirited By Varsity” campaign were invited to visit the hospital.  To date, the partnership has raised more than $4.2 million [...]

Kentucky, Indiana, Minnesota And Cincinnati Earn Top Honors At The National College Cheer And Dance Team Championship

2017-01-25T12:41:46-05:00January 16th, 2017|Varsity Spirit|

The College Cheerleading and Dance Team National Championship, an elite competition produced by the Universal Cheerleaders Association and the Universal Dance Association, two Varsity Spirit brands, took place this weekend at the Walt Disney World Resort® in Orlando, Florida. The event hosted more than 4,500 of the country's top college cheerleaders, dancers and mascots from [...]

USA Cheer Applauds International Olympic Committee’s Provisional Recognition of International Cheer Union

2017-01-04T09:40:22-05:00January 4th, 2017|Varsity Spirit|

Memphis, Tenn., December 09, 2016 – USA Cheer, the national governing body for Cheer in the U.S., applauds the International Olympic Committee’s (IOC) provisional recognition of cheerleading and its international governing body, the International Cheer Union (ICU). This provisional recognition means the ICU will be able to petition the IOC for inclusion in future Olympic [...]

Varsity Spirit Introduces a New Level of Customization in Cheer Shoes

2017-07-26T11:02:42-04:00October 17th, 2016|Varsity Spirit|

Memphis, Tenn., October 11, 2016 – Varsity Spirit, the innovator in modern cheerleading, apparel and footwear, has introduced the V Force My Way, an all knit shoe that teams can now customize with their team colors and name. “Personalization is something that we do very well. Every uniform we produce is already customized by athlete [...]

Varsity Spirit Makes Commitment to Inclusiveness in Cheerleading

2017-07-26T11:02:42-04:00September 8th, 2016|Varsity Spirit|

Varsity Spirit, the driving force in cheerleading and dance, has signed on as the official training sponsor of The Sparkle Effect, making a $50,000 commitment to the nonprofit. The Sparkle Effect helps schools nationwide create cheerleading and dance teams that bring together students with and without disabilities. This partnership is one of Varsity Spirit’s efforts [...]