MEMPHIS, Tenn. (December 4, 2023) – Varsity Spirit – a global leader in cheerleading, dance team and band apparel, yearbook, camps and competitions – today revealed the company will debut its first beauty line inspired by and designed for the needs of spirit athletes that is formulated for their performance and recovery. Varsity Beauty is built [...]
Celebrating Success: St. Jude Walk/Run 2023 and the Countdown to Memphis Marathon Weekend At Varsity Brands, we are thrilled to share the remarkable success of this year's participation at the St. Jude Walk/Run, an event close to our hearts. On behalf of our entire organization, we are grateful for the continued opportunity to support St. [...]
DALLAS, Oct. 2, 2023 /PRNewswire/ -- Varsity Brands, the market leader in sport, spirit, and achievement, today announced completion of its sale of the Herff Jones Graduation Business to Atlas Holdings. Terms of the transaction were not disclosed. The sale to Atlas, which was effectuated on October 2, 2023, includes Herff Jones' Scholastic and Collegiate businesses and related manufacturing facilities. Varsity [...]
MEMPHIS, Tenn., Aug. 29, 2023 -- Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps, and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit, and achievement recognition – is proud to announce a unique collaboration with Simple Modern, a leading omnichannel drinkware and consumer packaged goods [...]
FARMERS BRANCH, Texas, June 9, 2023 -- Varsity Brands, the market leader in sport, spirit and achievement, announced that its signature school pride event, the Varsity Brands School Spirit Awards, presented by BSN SPORTS, Varsity Spirit and Herff Jones, has named the winners for the 2023 program on June 8th, 2023, at the virtual awards show. The Varsity [...]
Nation Is Encouraged to Vote Online for America’s Most Spirited High School Award; Winners to Be Announced at Virtual Awards Show on June 8, 2023 DALLAS, TX, April 25, 2023 – Varsity Brands, the market leader in sport, spirit, and achievement, has announced the 2023 finalists for its signature school pride event, the Varsity Brands [...]
University of South Florida, Western Kentucky University and Florida State University Take Top Cheer Honors; University of Minnesota and University of Nevada, Las Vegas Earn Top Dance Honors MEMPHIS, Tenn., January 17, 2023 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, [...]
Memphis, Tenn., February 14, 2022 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that the 2022 National High School Cheerleading Championship took place on February 11-13, 2022, [...]
Memphis, Tenn., February 14, 2022 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – today announced that Jada Wooten, 2021 NCA Collegiate National Champion with Trinity Valley Community College and [...]
Memphis, TN., January 18, 2022 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that the University of South Florida, The University of Alabama and Western Kentucky University cheerleading teams, [...]
