JUL 20, 2021 Memphis, Tenn., July 20, 2021 – Varsity Spirit is thrilled to recognize today as a pivotal day in cheerleading history. Earlier this morning, the International Olympic Committee (IOC), at the 138th IOC Session held in Tokyo, Japan, voted in favor of granting full IOC recognition to the International Cheer Union (ICU) and cheerleading. The ICU, located [...]
MEMPHIS, Tenn., April 28, 2021 /PRNewswire/ -- Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition—today announced the addition of Brett Gora to its executive leadership team as Chief Financial Officer. Gora will report to both Varsity Spirit [...]
MEMPHIS, Tenn., March 18, 2021 /PRNewswire/ -- Varsity Spirit—the global leader in apparel, camps and competitions for cheerleaders, dance teams and bands, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition— today announced that they have reached a multiyear extension with ESPN to televise cheerleading and dance team championships through 2025. [...]
MEMPHIS, Tenn., May 1, 2020 -- Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition— has announced the release of new virtual resources for student-athletes and coaches, including: Virtual Tryout Resources for Cheer [...]
Memphis, TN, September 16, 2019 -- Varsity Spirit, the leader in cheer and dance camps, competitions and apparel, has announced the launch of Varsity Performing Arts to serve the performing arts community, including marching bands, pep bands, color guards and percussion groups. Varsity Performing Arts will be offering new training camps and competition experiences to schools [...]
Back to school means back to spreading school spirit, and the best way to do that is by holding a pep rally. Pep rallies are a great tool to involve the entire school and get everyone excited for the big game. Cheerleaders are responsible for much of the planning and presentation, so use this info [...]
Memphis, TN, July 29, 2019 -- Varsity Spirit, the leader in cheer and dance camps, competitions and apparel and a division of Varsity Brands, today announced that it has acquired Stanbury Uniforms, one of the leading providers in band apparel nationwide, and SA Feather Company, a specialty supplier of costume, millinery and special events products. [...]
Memphis, Tenn., September , 2017 – Varsity Spirit, the driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, has announced that Bill Seely will be promoted to the role of President of Varsity Spirit. “Bill is a natural leader with a remarkable track record of success,” said Jeff Webb, Founder [...]
Memphis, Tenn., April 5, 2017 – For the sixth year in a row, members of ten U.S. high school cheerleading and dance squads who raised the most funds for the “Team Up For St. Jude Spirited By Varsity” campaign were invited to visit the hospital. To date, the partnership has raised more than $4.2 million [...]
The College Cheerleading and Dance Team National Championship, an elite competition produced by the Universal Cheerleaders Association and the Universal Dance Association, two Varsity Spirit brands, took place this weekend at the Walt Disney World Resort® in Orlando, Florida. The event hosted more than 4,500 of the country's top college cheerleaders, dancers and mascots from [...]
