January 31, 2022, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Nicklasson Athletic based in New Ulm, MN. A long-standing pillar in the regional school and youth athletic markets, Nicklasson was [...]
Entries Accepted Through Jan. 31 to Win Masks for School Campuses DALLAS, January 12, 2022 — BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced the launch of a Face Mask Giveaway to provide 50,000 free face masks to [...]
January 10, 2022, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired SportsCenter Inc. based in Fort Wayne, Indiana. Founded in 1992, the business has remained a family-owned operation under the management [...]
January 5, 2021, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Team Sports Ink, LLC located in Carson City, NV. A prominent team sporting goods provider and decorator for the greater [...]
December 2, 2021, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Winning Streak Inc. based in Dupo, IL. Founded in 2003, Winning Streak has served the greater St. Louis and Chicago [...]
DALLAS, TX – September 20, 2021 – BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, and Under Armour (NYSE: UA) today announced co-sponsorship of a complementary coaches’ webinar, “Empowering Coaches to Inspire The Next Generation” on behalf of their joint Women [...]
DALLAS, August 31, 2021 — BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced the launch of a Face Mask Giveaway to provide 20,000 free face masks to schools nationwide. Featuring BSN SPORTS’ adjustable, 2-ply stock mask, the Giveaway [...]
August 16, 2021, Dallas, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Jim Ludtka Sporting Goods (Ludtka’s) based in Depew, NY, a suburb of Buffalo. A 2nd generation family-owned business, Ludtka’s has served both [...]
June 30, 2021 Dallas, TX -- BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has expanded its Connecticut sales presence with the addition of the Billings Sports sales team. As a longstanding family owned business [...]
July 14, 2021, Dallas, TX -- BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today continued its expansion within the team sports market with the announcement that it has acquired Sportline Team Sports (Sportline) based in Arvada, CO. Established [...]
