Celebrating Success: St. Jude Walk/Run 2023 and the Countdown to Memphis Marathon Weekend At Varsity Brands, we are thrilled to share the remarkable success of this year's participation at the St. Jude Walk/Run, an event close to our hearts. On behalf of our entire organization, we are grateful for the continued opportunity to support St. [...]
FARMERS BRANCH, TX (Oct. 31, 2023) — BSN SPORTS announced its first partnership with USA Water Polo. The two are teaming up to provide a new custom apparel offering to the USA Water Polo Olympic Development Program in addition to select outfitting for the USAWP National Team programs. “Working with USA Water Polo through BSN SPORTS is a [...]
FARMERS BRANCH, Texas, June 9, 2023 -- Varsity Brands, the market leader in sport, spirit and achievement, announced that its signature school pride event, the Varsity Brands School Spirit Awards, presented by BSN SPORTS, Varsity Spirit and Herff Jones, has named the winners for the 2023 program on June 8th, 2023, at the virtual awards show. The Varsity [...]
[May 18, 2023 – BOSTON, MA] – Today, ASICS and BSN SPORTS are excited to announce the winners of the ASICS x BSN SPORTS Sound Mind, Sound Body Contest supporting youth programs in the sports of cross country, track & field, volleyball and wrestling. The winning schools have each received a $12,000 award to bolster their programs and instill further confidence in their [...]
Nation Is Encouraged to Vote Online for America’s Most Spirited High School Award; Winners to Be Announced at Virtual Awards Show on June 8, 2023 DALLAS, TX, April 25, 2023 – Varsity Brands, the market leader in sport, spirit, and achievement, has announced the 2023 finalists for its signature school pride event, the Varsity Brands [...]
[February 7, 2023 – BOSTON, MA] – Today, ASICS and BSN SPORTS have announced the launch of a nationwide Sound Mind, Sound Body Contest targeting youth programs from across the country. Four awards totaling $12,000 each will be distributed with a focus on teams who support the sports of cross country, track & field, volleyball [...]
January 31, 2022, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Nicklasson Athletic based in New Ulm, MN. A long-standing pillar in the regional school and youth athletic markets, Nicklasson was [...]
Entries Accepted Through Jan. 31 to Win Masks for School Campuses DALLAS, January 12, 2022 — BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced the launch of a Face Mask Giveaway to provide 50,000 free face masks to [...]
January 10, 2022, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired SportsCenter Inc. based in Fort Wayne, Indiana. Founded in 1992, the business has remained a family-owned operation under the management [...]
January 5, 2021, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Team Sports Ink, LLC located in Carson City, NV. A prominent team sporting goods provider and decorator for the greater [...]
