June 30, 2021 Dallas, TX -- BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has expanded its Connecticut sales presence with the addition of the Billings Sports sales team. As a longstanding family owned business [...]
July 14, 2021, Dallas, TX -- BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today continued its expansion within the team sports market with the announcement that it has acquired Sportline Team Sports (Sportline) based in Arvada, CO. Established [...]
DALLAS, TX - JULY 13, 2021 - BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has launched a partnership with The National Academy of Athletics (NAofA), a youth sports camps and physical education-driven organization based [...]
May, 27, 2021, INDIANAPOLIS – USA Football announced new partnerships today with BSN SPORTS and Profound Insurance Programs to help lower costs for youth football organizations nationwide through its grant program. Expanded for 2021, USA Football’s Grant Program is a comprehensive solution to help youth leagues and teams improve the quality of their athletes’ experiences [...]
April 26, 2021 - BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has launched a partnership with The Fellowship of Christian Athletes (“FCA”) organization, a faith-based community of athletes and coaches with a reach of [...]
March 24, 2021, Dallas, TX -- BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Dillard’s Sporting Goods (“Dillard’s”) based in Anderson, SC. A 3rd generation family-owned business, Dillard’s has served the regional Anderson community [...]
Dallas, TX - April 6, 2020 -- BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced a series of initiatives to allow coaches and athletic directors across the country to remain connected to and engaged with their teams [...]
JULY 17, 2018 – Dallas, TX -- BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced it has completed the acquisition of TEAMLINE, LTD (“TeamLine”) based in Irving, Texas. TeamLine, has been providing sporting goods equipment and apparel [...]
March 20, 2017 (Dallas, TX.) BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced it has completed the acquisition of Lowe’s Sporting Goods (“LSG”) based in London, Kentucky. LSG, serving team customers since 1956, is the leading distributor of team apparel and equipment in [...]
BSN SPORTS today announced it has completed the acquisition of Marlow Sports, Inc. based in Forestville, MD. Marlow Sports, serving team customers since 1964, is the leading distributor of team apparel and equipment in Maryland, Northern Virginia and the District of Columbia. “We are excited to welcome Dick Cann, Paul Albrecht and their exceptional team [...]
