JULY 17, 2018 – Dallas, TX — BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced it has completed the acquisition of TEAMLINE, LTD (“TeamLine”) based in Irving, Texas. TeamLine, has been providing sporting goods equipment and apparel to team customers in the Dallas Metroplex since 1999.
“We are thrilled to welcome Craig Farmer, Brent Parker, Tim Stockard, Scott Mudd and the TeamLine staff to the BSN SPORTS family,” said Terry Babilla, President of BSN SPORTS. “We have known TeamLine for years and can attest firsthand to their ‘customer-first’ culture backed by a talented group of team sports professionals. TeamLine is perfectly-aligned with our approach to the team sports community and, together with our 850+ sales professionals nationwide, this combination will further facilitate an incomparable one-stop shop. We look forward to a bright future together.”
Charles Anderson, TeamLine’s Founder, added, “TeamLine has an incredible sales force with deep industry relationships, stellar employees, and a customer-first approach. I am confident that equipping our sales force with BSN’s innovative selling tools and technology will be in the best interests of our Sales Professionals and our customers.”
Mr. Babilla concluded: “With the addition of TeamLine, we have added over 200 sales professionals in the last twelve months, including valuable teammates in Pennsylvania, New York, New Jersey, Delaware, Maryland, Virginia, Minnesota, Kentucky, Alabama, Georgia, Washington, Oregon, California and, now, our home state of Texas. We will continue to seek out partners that share our values and bring a passion for building lifelong customer relationships.”
About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
About Varsity Brands
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, a Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its 8,200 dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year via catalog, telesales, ecommerce sites and direct sales channels.
Perry Street Communications