BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced it has completed the acquisition of Steadman’s Sports Center (“SSC”) based in Bossier City, Louisiana. SSC, serving team customers since 1975, is the leading distributor of team apparel and equipment in the northwest region of Louisiana.
“We are thrilled to welcome Russell Taylor and his talented team to the BSN SPORTS family”, said Adam Blumenfeld, the company’s Chairman and CEO. “SSC brings more quality team sports professionals to our team in Louisiana. Their culture of great customer service is a perfect fit with our 750+ sales professionals nationwide. We look forward to a bright future together.”
Russell Taylor, President of SSC, said, “I am confident the value that BSN SPORTS will provide to our dedicated sales team will only enhance the purchasing experience for our loyal team customers.”
Mr. Blumenfeld concluded: “With the addition of SSC, we have added over 200 sales professionals in the last twelve months. We have recently added valuable teammates across the USA, including Texas, Wisconsin, Kansas, California, Utah, New Mexico, Arizona, Washington, New York, Florida and Idaho. We will continue to seek out partners that share our values and have a passion for building lifelong relationships with our customers.”