March 20, 2017 (Dallas, TX.) BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced it has completed the acquisition of Lowe’s Sporting Goods (“LSG”) based in London, Kentucky. LSG, serving team customers since 1956, is the leading distributor of team apparel and equipment in Kentucky and parts of Tennessee.
“We are thrilled to welcome Glenn Proffitt and his talented team to the BSN SPORTS family,” said Adam Blumenfeld, the company’s CEO. “LSG brings more quality team sports professionals to our team in Kentucky. Their long history of great customer service is a perfect fit with our 750+ sales professionals nationwide. We look forward to a bright future together.”
Mr. Blumenfeld continued, “With the addition of LSG, we have added over 200 sales professionals in the last twelve months from across the U.S., including Maryland, Ohio, Texas, Wisconsin, Kansas, California, New Mexico, New York, and Idaho. We will continue to seek out partners that share our values and have a passion for building lifelong relationships with our customers.”