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Why Work With Us
Identity Crisis
When your school uses multiple versions of your mascot or logo, it becomes difficult to establish a strong, recognizable identity. A common challenge for schools nationwide is brand inconsistency — when the football team, band, and student organizations all use different designs. Our branding team helps eliminate this confusion by developing one clear, unified identity that everyone can proudly stand behind.
Logo Infringement
It’s easy to overlook trademark laws when a professional or college logo looks like the perfect fit. But using a protected design can quickly become an expensive and embarrassing issue. Our team helps schools proactively rebrand with original artwork — turning a potential problem into an opportunity to create a fresh, authentic identity your community can proudly stand behind.
Brand Shift
Some school mascots have become the focus of broader conversations around representation and community standards. A mascot or logo that is perceived as inappropriate or outdated can influence how your school is viewed both within your community and beyond. We believe your brand reflects your reputation, image, and overall perception. Our team will partner with you to develop a brand identity that aligns with how you want your school to be seen.
Brand Refresh
Over time, even great logos can start to feel outdated or no longer reflect who your school is today. Maybe your artwork is old, hard to reproduce, or missing proper vector files for printing and digital use. Our branding experts can refresh your existing design or create a new one that honors your school’s traditions while bringing your identity up to date.
Brand New School
A strong, powerful mascot is essential when building a brand-new school. It becomes a symbol that the entire community can rally around. We partner with your key stakeholders to develop a distinctive brand identity that captures the spirit of your school from day one, creating a lasting impression for years to come.
Low School Spirit
Low school spirit has a negative impact on your student motivation, attendance rates, community support and athletic program performance. If a student’s surroundings are void of school branding and encouragement, such as mascots logo, school colors or values, it will affect their attitude and motivation towards school activities and programs.
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“Our goal was to develop a logo that was unique to us and that would be Ridgeline…we succeeded and couldn’t be happier. Through Varsity Brands and their team, they were able to help us create a brand guide to stay consistent with the numerous vendors that a high school might work with. Don’t underestimate the importance of getting your branding done right the first time!”
Grady Emmerson, Athletic Director, Ridgeline High School
“The incredible professionalism of Varsity Brands at every level coming alongside our team at a critical time in the history of our schools to help us both honor the history and heritage of our past that we will always love, and create a new powerful and unique identity, has set the initial foundations of a strong unifying name, mascot and brand for us.”
Dwight Ashley, Principal, Parke Heritage High School
"We loved working with Varsity Brands on our logo at Sage Canyon Middle School. The method they use for helping us interact with them on the logo and branding was fantastic. It was so easy to provide them with feedback and their response to that feedback was always so quick and thorough. We won’t go anywhere else in the future as we build more schools in our district."
Brian Jolley, Prinicipal, Sage Canyon Middle School
"I appreciate that the development of our brand images was very much a collaborative process between our committee and the Varsity Brands team. At no time did we feel that a certain look or concept was pushed on us, rather their team was able to take our ideas and make them into examples we could continue to refine. This collaborative process led to a strong feeling of ownership and pride in our new branding."
Tobin Novasio, Superintendent, Lockwood School District
"My experience with Varsity Brands was second to none. They were very responsive and helpful in establishing a school mascot. They were open to my ideas and were able to take them and make them better. I could not be happier with the mascot that was created. If you are looking for someone to help with branding, Varsity Brands is the only way to go."
Brett Sims, Principal, Horizon Jr. High School
Enhance School Spirit
Display your brand around campus to generate buzz and instill a sense of school pride. We offer a fully integrated experience backed by Varsity Brands, giving you seamless access to uniforms, equipment, fan gear, and the latest brand technology.
