Varsity Brands

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Our Services

Our Deliverables

  • Mascot

    Mascot creation is a unique process highlighting existing traditions while building the foundation for a recognizable brand.

  • Wordmark & Initial Marks

    Amplify your school name with a dynamic logo suite - perfect for campus enhancements and branded products.

  • Club & School District Logos

    We support a variety of logo and mascot creation opportunities for school districts, athletic clubs, and colleges.

  • Brand Guide & Brand Locker

    We provide a brand guide to maintain the integrity of your brand and a password-protected website to host your official art files.

<p>We start by learning what makes your school or club unique — your history, values, and vision. Our branding experts help you choose the right colors and decide whether to refresh your current logo or create a brand-new one. Together, we build the foundation for a brand that truly represents you.</p>

Discover

We start by learning what makes your school or club unique — your history, values, and vision. Our branding experts help you choose the right colors and decide whether to refresh your current logo or create a brand-new one. Together, we build the foundation for a brand that truly represents you.

<p>Next, our design team brings your vision to life. We create custom logo concepts and review them with your key stakeholders, refining every detail until the final design perfectly reflects your community’s pride and personality.</p>

Develop

Next, our design team brings your vision to life. We create custom logo concepts and review them with your key stakeholders, refining every detail until the final design perfectly reflects your community’s pride and personality.

<p>Once your brand is complete, we put it into action. You’ll receive a comprehensive digital Brand Guide and access to your Brand Locker, a secure website housing all your logo files (JPG, PNG, AI, EPS). Everything you need to keep your brand consistent across uniforms, signage, digital platforms, and beyond.</p>

Deploy

Once your brand is complete, we put it into action. You’ll receive a comprehensive digital Brand Guide and access to your Brand Locker, a secure website housing all your logo files (JPG, PNG, AI, EPS). Everything you need to keep your brand consistent across uniforms, signage, digital platforms, and beyond.

<p>Once your branding process is complete, it's time to celebrate your new brand by adding campus enhancements and decorations to excite your student body, faculty, and community. Our facility branding products will help you show off&nbsp;your new brand.</p>

Celebrate

Once your branding process is complete, it's time to celebrate your new brand by adding campus enhancements and decorations to excite your student body, faculty, and community. Our facility branding products will help you show off your new brand.

Campus Branding