About Us

School Transformation Experts

We create bold, memorable mascots and logos for schools, districts, and clubs nationwide. Backed by 15+ years of experience at the intersection of art, education, and athletics, we create more than graphics, we build symbols of pride, unity, and identity. Our team collaborates with schools to define colors, typography, and brand elements, crafting authentic visuals that inspire spirit and bring communities together.

Why schools choose Varsity Brands

We know our audience
Our designers connect with students, athletes, parents, and educators to create mascots and logos that inspire pride and unity.
Built to last
Each design is tailored to your brand and audience, scaling seamlessly across uniforms, signage, merchandise, and digital platforms.
Real artists, real craft
Every design starts with a hand-drawn sketch by a professional artist, no AI shortcuts, ensuring authentic, original artwork.
Trusted by thousands
With thousands of schools and clubs served nationwide, we have earned a reputation for quality, reliability, and results.

We know our audience
Our designers connect with students, athletes, parents, and educators to create mascots and logos that inspire pride and unity.
Built to last
Each design is tailored to your brand and audience, scaling seamlessly across uniforms, signage, merchandise, and digital platforms.
Real artists, real craft
Every design starts with a hand-drawn sketch by a professional artist, no AI shortcuts, ensuring authentic, original artwork.
Trusted by thousands
With thousands of schools and clubs served nationwide, we have earned a reputation for quality, reliability, and results.

“My experience with Varsity Brands has been nothing short of incredible. As a brand-new high school, we knew building a strong identity was essential. They’ve helped bring the Deer Creek vision to life in ways that energize our students, staff, and entire community. Every project feels personal, and you can tell they care just as much about our culture as we do.”

Justin Kelly , Principal, Deer Creek High School

“Our experience with Varsity Brands was outstanding. They really listened to our needs and tried to address all our requests. We are extremely proud to have a unique logo that represents our school and community.”

Kurt Clay, Asst. Supt. , North Fork High School

"This is the second time that I've gone through the branding process with Varsity Brands. Each time the staff that I've worked with have been fantastic. They listen to all the feedback given, value what we have to say, and use their artistic ability and professional judgement to create a product that looks top notch."

Rob Harrison, Athletic Director, Denver North High School

"The branding artists and staff were amazing to work with while updating and refreshing our logo. Their team took our vision and did a tremendous job working with us and sharing ideas to get to our final product. They truly cared and understood our thoughts, feelings and great history of our school and previous logo."

Jerry Schlabs, Athletic Director, Cheyanne East High School

"One of the many aspects of creating a new high school is branding. This is a critical component as it becomes part of our school's identity. Varsity Brands was there at every step to help guide us through the process. We ended up with a fantastic brand and logo package. They were a great team to work alongside."

Nic Chapin, Principal, Riverside High School

<p>At Varsity Brands, we believe strong school spirit creates strong schools. Research shows that students with greater school spirit experience higher satisfaction, stronger connections, and are often viewed by parents and faculty as performing above average academically. By helping schools unify their identity through branding, we fuel the pride and tradition that define lasting legacies.</p>

The power of school spirit

At Varsity Brands, we believe strong school spirit creates strong schools. Research shows that students with greater school spirit experience higher satisfaction, stronger connections, and are often viewed by parents and faculty as performing above average academically. By helping schools unify their identity through branding, we fuel the pride and tradition that define lasting legacies.

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Why Work With Us

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