Celebrating Success: St. Jude Walk/Run 2023 and the Countdown to Memphis Marathon Weekend At Varsity Brands, we are thrilled to share the remarkable success of this year's participation at the St. Jude Walk/Run, an event close to our hearts. On behalf of our entire organization, we are grateful for the continued opportunity to support St. [...]
FARMERS BRANCH, TX (Oct. 31, 2023) — BSN SPORTS announced its first partnership with USA Water Polo. The two are teaming up to provide a new custom apparel offering to the USA Water Polo Olympic Development Program in addition to select outfitting for the USAWP National Team programs. “Working with USA Water Polo through BSN SPORTS is a [...]
FARMERS BRANCH, Texas, Oct. 6, 2023 /PRNewswire/ -- McAllen High School of McAllen, Texas made the biggest splash in BSN SPORTS' inaugural #DunkdChallenge! Today, on National Coaches Day, BSN SPORTS announced Girls Soccer Head Coach Patrick Arney is the winner of the #DunkdChallenge grand prize. BSN SPORTS launched the #DunkdChallenge last month, encouraging athletes to celebrate everything their coaches do for them and their [...]
Strengthened and Focused Herff Jones to be Established as Independent Company Yearbook to Remain Part of The Varsity Brands Family of Businesses DALLAS and GREENWICH, Conn., September 5, 2023 – Varsity Brands and Atlas Holdings jointly announced today the signing of a definitive purchase agreement for the sale of the Varsity Brands’ Herff Jones Graduation [...]
MEMPHIS, Tenn., Aug. 29, 2023 -- Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps, and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit, and achievement recognition – is proud to announce a unique collaboration with Simple Modern, a leading omnichannel drinkware and consumer packaged goods [...]
FARMERS BRANCH, Texas, June 9, 2023 -- Varsity Brands, the market leader in sport, spirit and achievement, announced that its signature school pride event, the Varsity Brands School Spirit Awards, presented by BSN SPORTS, Varsity Spirit and Herff Jones, has named the winners for the 2023 program on June 8th, 2023, at the virtual awards show. The Varsity [...]
DALLAS [May 22, 2023] – Varsity Brands, the market leader in sport, spirit, and achievement, today announced the hiring of Joe Raines to fill its position – Executive Vice President, Chief Supply Chain Officer – effective immediately. Raines will endeavor to leverage the scale benefits of the platform and improve the operational execution performance across [...]
[May 18, 2023 – BOSTON, MA] – Today, ASICS and BSN SPORTS are excited to announce the winners of the ASICS x BSN SPORTS Sound Mind, Sound Body Contest supporting youth programs in the sports of cross country, track & field, volleyball and wrestling. The winning schools have each received a $12,000 award to bolster their programs and instill further confidence in their [...]
Nation Is Encouraged to Vote Online for America’s Most Spirited High School Award; Winners to Be Announced at Virtual Awards Show on June 8, 2023 DALLAS, TX, April 25, 2023 – Varsity Brands, the market leader in sport, spirit, and achievement, has announced the 2023 finalists for its signature school pride event, the Varsity Brands [...]
[February 7, 2023 – BOSTON, MA] – Today, ASICS and BSN SPORTS have announced the launch of a nationwide Sound Mind, Sound Body Contest targeting youth programs from across the country. Four awards totaling $12,000 each will be distributed with a focus on teams who support the sports of cross country, track & field, volleyball [...]
