June 30, 2021 Dallas, TX -- BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has expanded its Connecticut sales presence with the addition of the Billings Sports sales team. As a longstanding family owned business [...]
JUL 20, 2021 Memphis, Tenn., July 20, 2021 – Varsity Spirit is thrilled to recognize today as a pivotal day in cheerleading history. Earlier this morning, the International Olympic Committee (IOC), at the 138th IOC Session held in Tokyo, Japan, voted in favor of granting full IOC recognition to the International Cheer Union (ICU) and cheerleading. The ICU, located [...]
July 14, 2021, Dallas, TX -- BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today continued its expansion within the team sports market with the announcement that it has acquired Sportline Team Sports (Sportline) based in Arvada, CO. Established [...]
DALLAS, TX - JULY 13, 2021 - BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has launched a partnership with The National Academy of Athletics (NAofA), a youth sports camps and physical education-driven organization based [...]
Company to sponsor and serve as the official championship ring provider for all four divisions INDIANAPOLIS (June 24, 2021) – Herff Jones, the achievement division of Varsity Brands, is proud to announce they have signed a two-year deal with the American 7s Football League (A7FL) as the exclusive provider of championship rings. Herff Jones will also [...]
DALLAS, June 3, 2021 /PRNewswire/ -- Varsity Brands, the market leader in sport, spirit and achievement, today announced the election of Jené Elzie to its Board of Directors. Ms. Elzie, who currently serves as Chief Growth Officer for Athletes First Partners Agency, is a deeply-experienced sports and entertainment executive across a variety of blue-chip companies and globally-respected brands. She [...]
May, 27, 2021, INDIANAPOLIS – USA Football announced new partnerships today with BSN SPORTS and Profound Insurance Programs to help lower costs for youth football organizations nationwide through its grant program. Expanded for 2021, USA Football’s Grant Program is a comprehensive solution to help youth leagues and teams improve the quality of their athletes’ experiences [...]
DALLAS, May 24, 2021 /PRNewswire/ -- Varsity Brands, the market leader in sport, spirit and achievement, today announced that 25-year technology veteran Edwina Payne has joined the Company as Chief Information Officer, effective immediately. In this capacity, Mrs. Payne will report to CEO Adam Blumenfeld and assume direct responsibility for the accelerated uptake of Varsity Brands' technology transformation, including working with key senior [...]
MEMPHIS, Tenn., April 28, 2021 /PRNewswire/ -- Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition—today announced the addition of Brett Gora to its executive leadership team as Chief Financial Officer. Gora will report to both Varsity Spirit [...]
April 26, 2021 - BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has launched a partnership with The Fellowship of Christian Athletes (“FCA”) organization, a faith-based community of athletes and coaches with a reach of [...]
