HOW’s editorial and design team—along with Andy Brenits (president of the Board at InSource), Shani Sandy (executive creative director at S&P Global and digital lead at InSource) and Vanessa Dewey (art director at Mattel Inc.)—selected winning projects that demonstrated an ideal mix of concept, strategy and execution. Entries were judged by business category (e.g., business-to-business, consumer, education) and also by how effectively the design achieved the stated business goals.
Ideas That Fly showcases the best covers, themes, layouts, coverage and photography from hundreds of yearbooks printed by Herff Jones and serves as a source of inspiration for yearbook staffs all across the country and Canada. The Herff Jones Yearbook Marketing team in Charlotte, NC works to organize submissions, browse through each and every one, choose the best examples and showcase them in a brilliantly designed volume.
Project title: Ideas That Fly Volume 21
Company: Herff Jones
Creative team: Ann Akers, Heidi Lilly, Lynn Strause, Kristen Creed, Greg Rutkowski and Rashaad Bilal