INDIANAPOLIS, Feb. 23, 2022 /PRNewswire/ — Herff Jones, the achievement division of Varsity Brands and the leading provider of graduation and educational products and services, is kicking off 2022 with the highly anticipated, national rollout of its Celestial Collection, which can be viewed here.
Inspired by the stars – and stamped with the seal of customer feedback – the Celestial Collection features three new ring and pendant styles, each with a modern and elegant design to stand the test of time. This new line is officially licensed at over 100 colleges and universities in the United States, with new schools being introduced every day.
“In recent years, we’ve seen success by shaking up our existing product lines with new styles that are clear differentiators from the class ring company previous generations know, and our Celestial Collection is a perfect example of that modernized look and feel,” said Ron Stoupa, Chief Marketing and Product Officer. “We took valuable testimonies from college students and created their dream style, and I fully expect this collection to take off in a great way.”
Since August, Herff Jones has been piloting the Celestial Collection at select schools. This collection is such a hit with college students, because the styles were essentially drawn up by their peers. In a recent study, Herff Jones found that 75% of those surveyed prefer more “elegant” styles; they want something that is timeless, heirloom quality and “the kind of jewelry you want to wear for the rest of your life.”
“Not many companies can say they have been in business for over 100 years, so we know how to stay relevant and, more importantly, provide our customers with the products they desire. We are excited to see continued innovation in one of our traditional categories and can’t wait for people to get their hands on one of these eye-catching pieces,” Stoupa said.
Aside from the trending styles desired by today’s student, Herff Jones jewelry products are unique in that they are made in the USA by skilled artisans, and students can always be assured they are receiving a product with their school’s official seal. For all of the schools we serve, we are the official class ring provider.
To learn more about the Celestial Collection and check to see if this offering is available at your school, visit herff.ly/celestialcollection.